Judy Lee vintage costume jewellery

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Lucite heart flower brooch. 1960s. Judy Lee vintage costume jewellery

Judy Lee vintage costume jewellery
The history of Judy Lee brand began in 1949 in Chicago, founded by Blanche Viano, a fashionista and a beauty who opened a small company for the sale of jewelry. According to Blanche, the company was only a means of additional income for a young family. Soon her husband Aldo Viano became an assistant and general manager of the company.
Originally, the company was not a jewelry manufacturer. Instead, they found best designers and manufacturers and sold products at parties or wholesale in the country’s largest stores.
JL jewelry had excellent designs, reasonable price for the average buyers. According to Aldo Viano, the rapid success and prosperity of the company was due to the “fair play”, i.e. high quality products and customer service. With special gratitude he remembered a lot of talented designers with whom he was lucky to work, but in order not to miss someone, he deliberately did not mention the names.
The company worked until 1968. All of the company’s magnificent jewelry is now highly valued by collectors of the vintage jewelry.

Signed Judy Lee vintage silver plated Leaf Floral brooch and earrings

Popular in the 1950s and 1970s, JL products were mostly made in floral and Victorian motif? with the use of rock crystal and faux pearls inserted into a metal of gold or silver tone. In later works, other motifs, careful study of details and filigree work, appeared.