Signed SHP vintage costume jewelry

Signed SHP vintage costume jewelry

The history of the jewelry brand S.H.P. covers a fairly short period, from 1965 to 1971. The trademark was owned by Stanley Home Products Inc., located in Westfield, Massachusetts. The company’s founder was Canadian-born Frank Stanley Beveridge (1879 – 1956). He began his family business on production of home cleaning and personal care products during the Great Depression in 1931. Noteworthy, the company launched hundreds of brands, and the jewelry brand was one of them, founded after Stanley’s death.
Initially a small company, over the years it has grown into a million-dollar corporation with hundreds of brands and subsidiaries in most states. First, in Oklahoma (1941), then New York (1945), Ohio (1946), Texas (1949), Virginia (1950), Missouri (1951), etc.
Notably, the company sold its products through home shopping parties, where housewives from across the US could earn extra money working as consultants. They hosted such gatherings, showing their guests the latest and greatest Stanley merchandise. According to 1952 ad, “10 000 women had their own Stanley Hostess parties…”.
Today, the New Jersey-headquartered company sells home care, personal care, and health products online.

Signed SHP vintage costume jewelry