Signed SHP vintage costume jewelry

Signed SHP vintage costume jewelry
Swan round filigree frame pendant. Gold tone, enamel. 1960s. Signed SHP vintage costume jewelry

Signed SHP vintage costume jewelry

The history of the jewelry brand S.H.P. covers a fairly short period, from 1965 to 1971. The trademark was owned by Stanley Home Products Inc., located in Westfield, Massachusetts. The company’s founder was Canadian-born Frank Stanley Beveridge (1879 – 1956). He began his family business on production of home cleaning and personal care products during the Great Depression in 1931. Noteworthy, the company launched hundreds of brands, and the jewelry brand was one of them, founded after Stanley’s death.
Initially a small company, over the years it has grown into a million-dollar corporation with hundreds of brands and subsidiaries in most states. First, in Oklahoma (1941), then New York (1945), Ohio (1946), Texas (1949), Virginia (1950), Missouri (1951), etc.
Notably, the company sold its products through home shopping parties, where housewives from across the US could earn extra money working as consultants. They hosted such gatherings, showing their guests the latest and greatest Stanley merchandise. According to 1952 ad, “10 000 women had their own Stanley Hostess parties…”.
Today, the New Jersey-headquartered company sells home care, personal care, and health products online.

1 Year Service Award sterling silver badge
1 Year Service Award sterling silver badge
1952 ad
1952 ad
Maker's mark
Maker’s mark

Signed SHP vintage costume jewelry

1960s teardrop shape gold tone and emerald green glass gold tone pendants
1960s teardrop shape gold tone and emerald green glass gold tone pendants
Filigree amber glass gold tone bracelet
Filigree amber glass gold tone bracelet
Leaf silver tone openwork brooch pin
Leaf silver tone openwork brooch pin
Ribbon bow silver tone blue crystal brooch 1960s
Ribbon bow silver tone blue crystal brooch 1960s
Rose cameo filigree frame pendant
Rose cameo filigree frame pendant
Carved coral with bird and flower design gold plated pendant
Carved coral with bird and flower design gold plated pendant
Signed SHP vintage costume jewelry
Crystal rose etched cameo gold tone pendant
Blue star silver tone rhinestone pin brooch
Blue star silver tone rhinestone pin brooch
Cocktail ring. Gold tone, royal blue art glass
Cocktail ring. Gold tone, royal blue art glass
Gold tone ring
Gold tone ring
Gold tone Swarovski crystals brooch. 4.3 cm. 1960s
Gold tone Swarovski crystals brooch. 4.3 cm. 1960s
Teardrop shape gold tone pendant
Teardrop shape gold tone pendant
Turquoise glass silver tone bracelet
Turquoise glass silver tone bracelet
Signature
Maker’s mark
Trademark
Trademark
The company sold its products through home shopping parties
The company sold its products through home shopping parties

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