Costume jewelry brand Baublebar

Costume jewelry brand Baublebar
The history of New York, NY based jewelry company Bauble Bar, Inc. began in 2010 as an on-line retail store services featuring jewelry. Baublebar founders Amy Jain and Daniella Yacobovsky met in 2008 while doing an internship at a bank. Then they entered the Harvard Business School.
Having created their online store in 2010, they found 30 jewelry designers and persuaded them to list their products in their store. Up to 100 new products appeared on the site every week.
Noteworthy, the designers focused on the products that the most expensive brands showed on the catwalks. By optimizing purchases and selling directly without intermediaries, the brand managed to reduce the price and make products more accessible to the mass market. Competent management of the company led to the success of the company. In particular, the study of their customers (age, geography, choice of colors, materials) helped to better predict demand, increase conversion and repeat purchases. Working with data helps to produce only those models that are more likely to be purchased. Thus, the company does not spend money and time on something that it is not sure about.
Today the company works with 3,000 designers on a permanent basis. According to Bloomberg data, in 2012 the company finished with a turnover of $11 million, and already in 2015 with a turnover of $75 million.

Costume jewelry brand Baublebar