Costume jewelry brand Baublebar

Christmas tree dangle stud earrings. Gold tone, rhinestones. Made in China. Costume jewelry brand Baublebar
Christmas tree dangle stud earrings. Gold tone, rhinestones. Made in China. Costume jewelry brand Baublebar

Costume jewelry brand Baublebar
The history of New York, NY based jewelry company Bauble Bar, Inc. began in 2010 as an on-line retail store services featuring jewelry. Baublebar founders Amy Jain and Daniella Yacobovsky met in 2008 while doing an internship at a bank. Then they entered the Harvard Business School.
Having created their online store in 2010, they found 30 jewelry designers and persuaded them to list their products in their store. Up to 100 new products appeared on the site every week.
Noteworthy, the designers focused on the products that the most expensive brands showed on the catwalks. By optimizing purchases and selling directly without intermediaries, the brand managed to reduce the price and make products more accessible to the mass market. Competent management of the company led to the success of the company. In particular, the study of their customers (age, geography, choice of colors, materials) helped to better predict demand, increase conversion and repeat purchases. Working with data helps to produce only those models that are more likely to be purchased. Thus, the company does not spend money and time on something that it is not sure about.
Today the company works with 3,000 designers on a permanent basis. According to Bloomberg data, in 2012 the company finished with a turnover of $11 million, and already in 2015 with a turnover of $75 million.

Champaign bottle Christmas motif drop earrings
Champaign bottle Christmas motif drop earrings
Company’s address
Company’s address
Maker’s mark
Maker’s mark

Costume jewelry brand Baublebar

Black tassel Sugarfix dangle earrings
Black tassel Sugarfix dangle earrings
Butterfly drop dangle earrings
Butterfly drop dangle earrings
Crystal branch gold tone earrings
Crystal branch gold tone earrings
Dark Magic collection. Halloween theme enameled stud earrings
Dark Magic collection. Halloween theme enameled stud earrings
Dark Magic collection
Dark Magic collection
Faux pearl rhinestone heart shaped earrings
Faux pearl rhinestone heart shaped earrings
Fruit drink party motif dangle earrings. Silver tone, enamel
Fruit drink party motif dangle earrings. Silver tone, enamel
Geometric design pendant. Silver tone alloy, enamel. 2.5 cm
Geometric design pendant. Silver tone alloy, enamel. 2.5 cm
Gold tone rhinestone flower pierced earrings
Gold tone rhinestone flower pierced earrings
Goldtone yellow thread wrapped hoop pierced earrings
Goldtone yellow thread wrapped hoop pierced earrings
Heart shaped patriotic dangle earrings. Art glass, gold tone
Heart shaped patriotic dangle earrings. Art glass, gold tone
Hummingbird sequined and beaded stud earrings
Hummingbird sequined and beaded stud earrings
Lightning stud earrings. Gold tone, enamel
Lightning stud earrings. Gold tone, enamel
Made for Bloomingdales pierced earrings. Pink opal antique gold
Made for Bloomingdales pierced earrings. Pink opal antique gold
Multicolor rhinestone gold tone necklace
Multicolor rhinestone gold tone necklace
Red car with Christmas tree stud earrings. Enamel, rhinestones
Red car with Christmas tree stud earrings. Enamel, rhinestones
Red Flower pierced earrings
Red Flower pierced earrings
Turquoise art glass gold tone earrings
Turquoise art glass gold tone earrings
Trademark
Trademark

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