Il Etait Une Fois vintage costume jewelry
Il Etait Une Fois vintage costume jewelry
French jewelry designer Didier Thebaud began making costume jewelry in 1978, and founded his family company Ca Commence Comme Ca in 1994. Originally, the designer signed his jewelry pieces with his full name Didier Thebaud. However, when his son joined the family business in 1994, the company launched two more jewelry trademarks “Il Etait Une Fois”, which means “Once upon a time”, and “Atout Moment” (Anytime). Noteworthy, some jewelry pieces have both markings on back side – logo “Atout Moment” in a square with a moon and a sun, and “Il Etait Une Fois”.
Traditionally, the designer used various materials – pewter alloy, silver, brass, bronze, copper, and gold. Made by hand, his collections changed every 6 months showing varied styles and designs – from ethnic to modern, minimalist to geometric. The company sold its products in costume jewelry stores and bijoux boutiques in France and throughout Europe.
The company “Ca Commence Comme Ca” residing at 1 rue de la Porte de Chartres, 28 320 Gallardon ceased to exist in 2019.