Signed NLH Landau vintage costume jewelry
Originally, costume jewelry of the famous American company had marking NLH (in the 1980s and 1990s), which stands for Nat Landau Hyman. However, products of a later period are marked “Landau”, by the name of the founder of the jewelry company, which is still active. Founded in 1987 by 24-year-old Nat Landau Hyman with a small store in Palm Beach, Florida, the company has grown to become the country’s largest, with more than 95 stores worldwide. In fact, the history of the brand is the success story of its talented founder and president.
Interestingly, Hyman himself did not know anything about jewelry. According to Hyman, it was his mother who gave him the idea to sell high-end jewelry. In addition, she helped to choose what to sell. At first it was a small amount of jewelry, not more than 85 pieces, compared to 1300 in one store today. Success does not come just like that, it requires a lot of work, and Hyman worked, about 18 hours a day, seven days a week for seven years. Part of his strategy was the opening hours of the store, which worked unusually long – until midnight. So, he received more buyers, because neighboring stores didn’t work in the late hours.