Christmas tree vintage brooch. Silver tone, enamel, rhinestones. 1970s. Signed Avante vintage costume jewelry
Signed Avante vintage costume jewelry (1957-1983)
The history of the Avante jewelry brand spans less than three decades. It was originally a family business founded in North Bergen, New Jersey in 1957. Avante Products Corporation owned three jewelry trademarks, experienced ups and downs in the 1970s, and finally ceased to exist in 1983.
The company’s small design team handcrafted two lines of jewelry. Firstly, holiday pins and brooches with traditional Christmas motifs – Santa Claus, sleigh, deer, wreath, etc. Secondly, floral, leafy and classic design brooches, bracelets and earrings. A characteristic feature of the Avante design is the exquisite filigree technique. Most often, craftsmen used gilding and silvering, metal alloys, art glass imitating natural stones, multi-colored enamel, mother-of-pearl, faux pearls, crystals and Aurora Borealis rhinestones. The markings included the word “Avante” on an oval or rectangular cartouche, depending on the design. Noteworthy, the copyright sign in the marking appeared only after 1970.
Maltese cross filigree brooch. Gold tone, brown crystalMaker’s mark
Signed Avante vintage costume jewelry
Angel brooch pin. Gold tone, rhinestonesAurora Borealis rhinestone, mother of pearl filigree gold tone broochBird on branch brooch. Gold tone, enamel, rhinestonesCandle gold tone enamel Christmas pinCherub angel with trumpet gold tone brooch pinChristmas tree pin brooch. Gold tone, rhinestonesDinosaur gold tone broochFiligree Christmas Bell vintage brooch pin. Gold tone, rhinestonesHoliday wreath gold tone rhinestones enamel brooch pinLantern Christmas pin. Gold tone, enamel, rhinestonesLeaf flower gold tone filigree design broochMaker’s markLime green glass filigree gold tone faux pearls brooch pinMaltese cross filigree brooch. Gold tone, mother of pearlMaple leaf filigree gold tone broochMenorah gold tone rhinestone broochPoodle in a boot Christmas brooch pin. Gold tone, enamel, rhinestonesRudolph Reindeer Christmas Vintage Figural Brooch. Silver, rhinestones, enamelSanta In sleigh Christmas pin. Gold tone, rhinestones, enamelSunflower filigree brooch. Gold tone, pearl cabochonTeddy bear with joy balloons brooch. Gold tone, enamel, rhinestonesMaker’s mark