Signed Avante vintage costume jewelry

Christmas tree vintage brooch. Silver tone, enamel, rhinestones. 1970s. Signed Avante vintage costume jewelry

Signed Avante vintage costume jewelry (1957-1983)
The history of the Avante jewelry brand spans less than three decades. It was originally a family business founded in North Bergen, New Jersey in 1957. Avante Products Corporation owned three jewelry trademarks, experienced ups and downs in the 1970s, and finally ceased to exist in 1983.
The company’s small design team handcrafted two lines of jewelry. Firstly, holiday pins and brooches with traditional Christmas motifs – Santa Claus, sleigh, deer, wreath, etc. Secondly, floral, leafy and classic design brooches, bracelets and earrings. A characteristic feature of the Avante design is the exquisite filigree technique. Most often, craftsmen used gilding and silvering, metal alloys, art glass imitating natural stones, multi-colored enamel, mother-of-pearl, faux pearls, crystals and Aurora Borealis rhinestones. The markings included the word “Avante” on an oval or rectangular cartouche, depending on the design. Noteworthy, the copyright sign in the marking appeared only after 1970.