Signed AFJ American Fashion Jewels Inc

Signed AFJ American Fashion Jewels Inc
Fish necklace and brooch. Matte gold tone, enamel. 1980s. Signed AFJ American Fashion Jewels Inc

Signed AFJ American Fashion Jewels Inc

Founded in South San Francisco, California, American Fashion Jewels, Inc. produced costume jewelry marked “AFJ” for less than a decade, from 1985 till 1994. Noteworthy, the company officially registered AFJ trademark only 13 September 1991.
Traditionally, the craftsmen of this company used gold tone metal alloy, rhinestones, art glass imitating precious stones and multicolor enamel. Also, they signed each decoration with the marking that included an oval frame with three capital letters AFJ enclosed within it.
Noteworthy, there is another company “Amber Fine Jewelry Corp.”, based in New York that labeled their products with the same three letters and operated around the same time. However, the hallmark of this company differs in the shape of the letters and the rectangular frame that encloses those letters.

Bee brooch. Gold tone, rhinestones, enamel. 3.7 cm. 1980s
Bee brooch. Gold tone, rhinestones, enamel. 3.7 cm. 1980s
Signature
Signature

Signed AFJ American Fashion Jewels Inc

Black rhinestone clear crystal dangle earrings
Black rhinestone clear crystal dangle earrings
Bow clear rhinestones vintage brooch
Bow clear rhinestones vintage brooch
Candy gold tone pin
Candy gold tone pin
Chocker necklace and earrings vintage set. Crystal, gold tone
Chocker necklace and earrings vintage set. Crystal, gold tone
Christmas tree vintage brooch. Gold tone alloy, red and green rhinestones
Christmas tree vintage brooch. Gold tone alloy, red and green rhinestones
Dolphin brooch. Matte gold tone, rhinestone
Dolphin brooch. Matte gold tone, rhinestone
Elephant brooch. Gold tone metal alloy, black enamel, rhinestones. 1990s
Elephant brooch. Gold tone metal alloy, black enamel, rhinestones. 1990s
Exotic fish brooch. Gold tone metal, enamel, art glass
Exotic fish brooch. Gold tone metal, enamel, art glass
Faux Pearl gold tone clear rhinestone clip on earrings
Faux Pearl gold tone clear rhinestone clip on earrings
Frog on lily pad vintage brooch. Gold tone, enamel
Frog on lily pad vintage brooch. Gold tone, enamel
Gold Tone Bracelet and Clip on Earring Set
Gold Tone Bracelet and Clip on Earring Set
Heart vintage brooch. Gold tone alloy, crystal
Heart vintage brooch. Gold tone alloy, crystal
Jaguar vintage brooch. Black enamel, crystal, gold tone
Jaguar vintage brooch. Black enamel, crystal, gold tone
Leaf brooch of gold tone
Leaf brooch of gold tone
Peacock statement brooch. Gold tone textured metal, rhinestones, enamel
Peacock statement brooch. Gold tone textured metal, rhinestones, enamel
Sails boat brooch. Gold tone, rhinestones. 7 cm. 1980s
Sails boat brooch. Gold tone, rhinestones. 7 cm. 1980s
Silver and gold tone earrings. 3.5 cm. 1980s
Silver and gold tone earrings. 3.5 cm. 1980s
Swirl design oval shaped clip on earrings. Matte gold tone, amber glass cabochon
Swirl design oval shaped clip on earrings. Matte gold tone, amber glass cabochon
Zigzag snake shaped gold tone rhinestones earrings
Zigzag snake shaped gold tone rhinestones earrings
Signature
Oval frame with letters AFJ enclosed within it

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