Taratata vintage costume jewelry

Taratata vintage costume jewelry
The history of the costume jewelry brand “Taratata” (aka Jenny, since 23 Jul 1986) began 35 years ago in the town of Caen in the north-west of France. Its founders were Helen, Philippe and Bernard, a creative trio who started their jewelry and accessories making business in a garage.
Painstaking manual work from morning to night, use of high quality materials, and skillful management led to a logical success. Within three years it was J.L.N. joint stock company (incorporated in 1989) with the trademarks “Taratata” and “Rouge Petit Pois”. Accordingly, the expansion of the company led to the opening of new boutiques, including in Paris.
Noteworthy, since 1989, the company began to export its products, so they added the word “France” to the labeling “Taratata”. By the way Taratata means nonsense, rubbish, etc.
Today, Taratata is a world renowned brand of costume jewelry, and the vintage pieces handcrafted in the 1980s and 90s are collectible. Founded in 1986, the Taratata brand is still active. Part of pop culture, Taratata creates unique, unconventional designs that you can see on their vibrant and beautiful website.

Taratata vintage costume jewelry

taratatabijoux.com