Swarovski vintage costume jewelry

Swarovski vintage costume jewelry
The history of the Swarovski brand began in 1892, when a young man invented a machine that allowed to work with crystals. Noteworthy, the company began producing costume jewelry only in 1977. The first collection “Swarovski Premium” included jewelry and accessories. In 1987, a society of Swarovski lovers appeared, and more than 400,000 people joined it. Undoubtedly, it was a success.
Today, in addition to jewelry, the company creates lines of accessories and decorative items with the use of branded crystals. A separate line includes components used by other craftsmen, designers and artists.
Due to special coating on crystals, they have an effect of “Aurora’s Northern Lights”, or “AB” (Aurora Borealis with rainbow reflections on the surface).
Traditionally, the designers marked their crystal sculptures with a company logo. Originally, it was an edelweiss flower, but in 1988 they replaced it with the image of a swan.
Since 2007, Swarovski components had the brand name CRYSTALLIZED Swarovski elements. But in 2010, for greater recognition and sales support, they changed it to SWAROVSKI ELEMENTS.

Swarovski vintage costume jewelry