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Jewelry trademark history

Steinmetz SFJ vintage costume jewelry

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Steinmetz SFJ vintage costume jewelry

Acorns brooch. Gold tone, enamel. 6 cm. 1980s. Steinmetz SFJ vintage costume jewelry

SFJ vintage costume jewelry
The history of American jewelry company which produced holiday costume jewelry marked SFJ spans a short period of 1970-80s. Traditionally, the main inspiration for SFJ jewelry – Christmas, Halloween, Thanksgiving Day, and St. Valentine’s Day holidays. Besides, the common feature of all jewelry pieces – gold tone metal alloy, or brass, and enamel of bright colors. Also, each piece has a distinctive marking SFJ with a copyright sign on oval base, and often a number. SFJ holiday costume jewelry is very collectible.
According to US Patent Office, SFJ trademark belongs to American company R. Steinmetz & Sons India Pvt. Ltd. In addition to SFJ, they registered “Steora” jewelry trademark. Since 2014, the status of both trademarks – cancelled. Yet, featured here SFJ jewelry can’t be trademark owned by R. Steinmetz & Sons. Although their trademark SFJ on gold and diamond jewelry has similar design, it was registered in 2007 and has nothing to do with vintage jewelry.
Meanwhile, some sources mention a female designer, whose original initials were S.F. and after she got married, she added the letter “J” to her label.
Since everything secret sooner or later becomes clear, more accurate information on this brand will be updated.

Green and cream glitter enamel Christmas tree brooch

Green and cream glitter enamel Christmas tree brooch

Maker's mark

Maker’s mark

Signed SFJ vintage costume jewelry (1970-80s)

Steinmetz SFJ vintage costume jewelry

Black cat brooch. 1970s. Gold tone, rhinestones, enamel. 4.5 cm

Angel holding handle gold tone Christmas brooch

Angel holding handle gold tone Christmas brooch

Beach Chair with Tiny Heart Charm. Gold tone jewelry alloy, cream enamel

Beach Chair with Tiny Heart Charm. Gold tone, cream enamel

Blooming waterlily flower. Jewelry alloy, rhinestones

Blooming waterlily flower. Metal alloy, rhinestones

Bunny with carrot Easter brooch. Jewelry alloy, enamel

Bunny with carrot Easter brooch

Charming house Christmas brooch. Jewelry alloy, enamel

Charming house Christmas brooch

Christmas Angel vintage brooch. Gold tone jewelry alloy, enamel

Christmas Angel vintage brooch. Gold tone, enamel

Christmas Bells Bow. Red Green Enamel Glass Rhinestone

Christmas Bells Bow. Red Green Enamel Glass Rhinestone

Cute Snowman Christmas enameled brooch

Cute Snowman Christmas enameled brooch

Daisy Flower enameled brooch

Daisy Flower enameled brooch

Deer brooch. Brown and black enamel, jewelry alloy

Deer brooch. Brown and black enamel

Easter bunny enameled brooch

Easter bunny enameled brooch

Elephant brooch of gold tone with rhinestones

Elephant brooch of gold tone with rhinestones

Fish enameled gold tone brooch

Fish enameled gold tone brooch

Halloween articulating ghost and pumpkins figurative brooch. Black orange and white enamel

Halloween articulating ghost and pumpkins brooch. Black orange and white enamel

Hippo silver tone brooch, rhinestone

Hippo silver tone brooch, rhinestone

Hummingbird vintage brooch. Jewelry alloy, Swarovski crystals, jewelry enamel. 5.0 cm

Hummingbird vintage brooch. Jewelry alloy, Swarovski crystals, enamel. 5.0 cm

Jingle Bells brooch. Enamel, gold tone, rhinestones

Jingle Bells brooch. Enamel, gold tone, rhinestones

Ladybug brooch of red and black enamel, jewelry alloy

Ladybug brooch of red and black enamel

Lucky Clover green enamel brooch

Lucky Clover green enamel brooch

Pair Skating Snowmen brooch. Clear Rhinestones, Enamel

Pair Skating Snowmen brooch. Clear Rhinestones, Enamel

Penguin Christmas enameled brooch

Penguin Christmas enameled brooch

Poinsettia Christmas brooch, gold tone, enamel

Poinsettia Christmas brooch, gold tone, enamel

Pumpkin, black cat and ghost Halloween brooch

Pumpkin, black cat and ghost Halloween brooch

Red Enameled Trembler Heart brooch

Red Enameled Trembler Heart brooch

Red tulip enameled brooch

Red tulip enameled brooch

Reindeer brooch. Silver Tone metal, enamel

Reindeer brooch. Silver Tone metal, enamel

Shoe brooch. Jewelry alloy silver tone enamel. 4.4 cm

Shoe brooch. Silver tone enamel. 4.4 cm

White Dove Christmas brooch. Enamel, jewelry alloy, rhinestones

White Dove Christmas brooch. Enamel, rhinestones

White, yellow and orange triangle shape brooch

White, yellow and orange triangle shape brooch

Witch Halloween brooch. Jewelry alloy of gold tone, enamel

Witch Halloween brooch. Gold tone, enamel

Santa Claus brooch pin. Gold tone, enamel. 5.2 cm. 1970s

Santa Claus brooch pin. Gold tone, enamel. 5.2 cm. 1970s

Signature

Maker’s mark