SFJ vintage costume jewelry
The history of American jewelry company which produced holiday costume jewelry marked SFJ spans a short period of 1970-80s. Traditionally, the main inspiration for SFJ jewelry – Christmas, Halloween, Thanksgiving Day, and St. Valentine’s Day holidays. Besides, the common feature of all jewelry pieces – gold tone metal alloy, or brass, and enamel of bright colors. Also, each piece has a distinctive marking SFJ with a copyright sign on oval base, and often a number. SFJ holiday costume jewelry is very collectible.
According to US Patent Office, SFJ trademark belongs to American company R. Steinmetz & Sons India Pvt. Ltd. In addition to SFJ, they registered “Steora” jewelry trademark. Since 2014, the status of both trademarks – cancelled. Yet, featured here SFJ jewelry can’t be trademark owned by R. Steinmetz & Sons. Although their trademark SFJ on gold and diamond jewelry has similar design, it was registered in 2007 and has nothing to do with vintage jewelry.
Meanwhile, some sources mention a female designer, whose original initials were S.F. and after she got married, she added the letter “J” to her label.
Since everything secret sooner or later becomes clear, more accurate information on this brand will be updated.
Green and cream glitter enamel Christmas tree broochMaker’s mark
Signed SFJ vintage costume jewelry (1970-80s)
Black cat brooch. 1970s. Gold tone, rhinestones, enamel. 4.5 cmAngel holding handle gold tone Christmas broochBeach Chair with Tiny Heart Charm. Gold tone, cream enamelBlooming waterlily flower. Metal alloy, rhinestonesBunny with carrot Easter broochCharming house Christmas broochChristmas Angel vintage brooch. Gold tone, enamelChristmas Bells Bow. Red Green Enamel Glass RhinestoneCute Snowman Christmas enameled broochDaisy Flower enameled broochDeer brooch. Brown and black enamelEaster bunny enameled broochElephant brooch of gold tone with rhinestonesFish enameled gold tone broochHalloween articulating ghost and pumpkins brooch. Black orange and white enamelHippo silver tone brooch, rhinestoneHummingbird vintage brooch. Jewelry alloy, Swarovski crystals, enamel. 5.0 cmJingle Bells brooch. Enamel, gold tone, rhinestonesLadybug brooch of red and black enamelLucky Clover green enamel broochPair Skating Snowmen brooch. Clear Rhinestones, EnamelPenguin Christmas enameled broochPoinsettia Christmas brooch, gold tone, enamelPumpkin, black cat and ghost Halloween broochRed Enameled Trembler Heart broochRed tulip enameled broochReindeer brooch. Silver Tone metal, enamelShoe brooch. Silver tone enamel. 4.4 cmWhite Dove Christmas brooch. Enamel, rhinestonesWhite, yellow and orange triangle shape broochWitch Halloween brooch. Gold tone, enamelSanta Claus brooch pin. Gold tone, enamel. 5.2 cm. 1970sMaker’s mark