Signed Tradition vintage costume jewelry

Signed Tradition vintage costume jewelry
Strawberry filigree gold plated brooch. 6.5 cm. 1960s. Signed Tradition vintage costume jewelry (1948-1992)

Signed Tradition vintage costume jewelry
The history of costume jewelry trademark “Tradition” began more than 70 years ago in Chicago, Illinois. Registered in 1948, the Tradition trademark ceased to exist in 1992. The trademark owner was one of the oldest and largest American corporations “Sears Roebuck and Co”, known as Sears. Founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, the company began as a mail ordering catalog company. Since 1906 the new owners, Richard Sears and Julius Rosenwald expanded the business to chain of department stores.
Large corporation, Sears Roebuck and Co owned hundreds of trademarks on manufacture of various products, from pajamas and neckties to refrigerators and automobile tires. Among these trademarks were eight jewelry ones. In particular, three “Tradition” jewelry trademarks registered in 1954 (inactive in 1992), and one registered in 1996 (inactive in 2005). Other jewelry trademarks included T” (jeweled rings, 1964-2005), “Apostrophe” (1988-2010), Crossroads (1999-2009), Mainframe (2000-2009), and Covington (2001-2003).
Due to the bankruptcy on October 15, 2018, the company ceased to exist.

Amethyst emerald color rhinestones openwork leaf design gold tone brooch
Amethyst emerald color rhinestones openwork leaf design gold tone brooch. 1970s
Maker's mark
Maker’s mark

Signed Tradition vintage costume jewelry

Bow brooch. Matte gold tone, faux pearls. 5.2 cm. 1970s
Bow brooch. Matte gold tone, faux pearls. 5.2 cm. 1970s
Button style clip earrings. Gold tone, faux pearls
Button style clip earrings. Gold tone, faux pearls. 1960s
Cameo pierced earrings of gold tone
Cameo pierced earrings of gold tone. 1950s
Circle pin brooch of gold tone
Circle pin brooch of gold tone. 1960s
Clip earrings of button style. Gold tone
Gold tone clip earrings of button style. 1970s
Double leaf design gold tone seed pearl brooch
Double leaf design gold tone seed pearl brooch. 1960s
Filigree leaf gold tone brooch
Filigree leaf gold tone brooch
Open work leaf design gold tone faux pearls brooch
Open work leaf design gold tone faux pearls brooch
Pearl flower brooch. Gold tone, enamel, faux pearls, rhinestones
Pearl flower brooch. Gold tone, enamel, faux pearls, rhinestones
Starburst gold tone enameled brooch
Starburst gold tone enameled brooch
Swirl wave design brushed gold tone brooch
Swirl wave design brushed gold tone brooch
Maker's mark
Maker’s mark
1948-1992 trademark
1948-1992 trademark

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