Signed SJC vintage costume jewelry
Signed SJC vintage costume jewelry
Located in the heart of the Southwest in Albuquerque, New Mexico, Sundance Jewelry Company Inc. began its activity in 1973. However, they founded their official trademark SJC only in 1992. The company officially ceased to exist 20 September 2003, but continued producing jewelry for a short period. Traditionally, the designers of Sundancer’s manufactured in-house handcrafted pieces with the use of 925 sterling silver, 14 K gold and natural stones. Specializing primarily in a large Southwestern-style line, they gave much attention to each exquisite detail. Also, all pieces have a distinctive marking SJC in the rays representing the sun.
According to the information on their website (not available now), the company was the originator of so-called “liquid silver”. In particular, tiny tubes of sterling silver that create a fluid look when strung together. Now it is a characteristic feature of Southwestern and Native American Jewelry.
Noteworthy, there are companies of the same name on the vintage jewelry market, but they differ in style and materials. For example, an English company that labels its products SJC (an abbreviation for St Justin Cornwall) creates pewter jewelry in the Celtic style. Another American company of the same name, also SJC-branded (but not framed in the sun), creates traditional jewelry using enamels.