Signed NLH Landau vintage costume jewelry
Founded in 1987 by 24-year-old Nat Landau Hyman with a small store in Palm Beach, Florida, the company has grown to become the country’s largest, with more than 95 stores worldwide.
According to Hyman, he did not know anything about jewelry, and it was his mother who gave him the idea to sell high-end jewelry. In addition, she helped to choose what to sell. At first it was a small amount of jewelry, not more than 85 pieces, compared to 1300 in one store today. Success required a lot of work, and Hyman worked, about 18 hours a day, seven days a week for seven years.
Noteworthy, part of his strategy was the opening hours of the store, which worked unusually long – until midnight. Thus, he received more buyers, because neighboring stores didn’t work in the late hours.
Originally, costume jewelry of the company had marking NLH (in the 1980s and 1990s), which stands for Nat Landau Hyman. However, later marking included “Landau”, by the name of the founder of the company, which is still active.
Traditionally high quality, NLH or Landau decorations have good preservation due to the use of 14 K gold and silver. Also, the company offers an unprecedented 100% lifetime guarantee.