Kaleidoscope effect

Jewellery kaleidoscope

Signed Leru vintage costume jewelry

Signed Leru vintage costume jewelry

Crystal Heart brooch. Gold tone metal alloy, rhinestones. 6 cm. 1950s. Signed Leru vintage costume jewelry

Signed Leru vintage costume jewelry
Providence, Rhode Island based jewelry company Leru Inc. began its activity in early 1950s. The company produced high quality stylish jewelry and advertised its products in many of the glamorous magazines of the time. In particular, Glamor, Harper’s, Mademoiselle, and others. Traditionally, the company’s craftsmen used an alloy of metals of gold or silver tone, as well as mother of pearl, moonlight glow lucite, thermosetting plastic and rhinestones. As a result, the company successfully competed with such well-known firms as Trifari, Coro, and Lisner. The slogan of the company was “The Luxury Look by Leru”.
Soon, around 1958, the company had a second office in New York, and its name changed to “Peltan & Leru Corp.”, New York.
Noteworthy, according to the Official Gazette of the United States Patent and Trademark Office, the brand name is “Peltan & Leru Corp” and not “Pelton” as other sources indicate. In 1969, the company registered another costume jewelry brand, “Hope Creations”. Thus, the short history of Leru brand was over. In addition, “Peltan & Leru Corp” registered two more jewelry brands – “The Rainbow E.S.P. Jewel” (1975), and “Ivy Links” (1976). Peltan & Leru Corp ceased to exist in the early 1980s.

1957 poster

1957 poster

Signature

Signature

Signed Leru vintage costume jewelry

1956 Necklace, bracelet and earrings of goldtone with rhinestones

1956 Necklace, bracelet and earrings of goldtone with rhinestones

Black and white floral necklace. Metal alloy, rhinestones, plastic

Black and white floral necklace. Metal alloy, rhinestones, plastic

Black plastic rhinestones clip on earrings

Black plastic rhinestones clip on earrings

Blue flower clip on earrings. Silver tone metal, enamel, rhinestones

Blue flower clip on earrings. Silver tone metal, enamel, rhinestones

Carnation flower silver tone clip on earrings

Cornflower silver tone clip on earrings

Cluster clip on earrings. Gold tone metal, rhinestones, mother-of-pearl

Cluster clip on earrings. Gold tone metal, rhinestones, mother-of-pearl

Elegant collection ad

Elegant collection ad

Faux amethyst rhinestone floral design clip on earrings

Faux amethyst rhinestone floral design clip on earrings

Faux pearl brown rhinestone gold tone cuff bracelet

Faux pearl brown rhinestone gold tone cuff bracelet

Flowerbed clip on earrings. Metal alloy, crystals, faux pearls, rhinestones, enamel

Flowerbed clip on earrings. Metal alloy, crystals, faux pearls, rhinestones, enamel

Gold tone metal red lucite clip on earrings. 1950s

Gold tone metal red lucite clip on earrings. 1950s

Green lucite gold tone metal bracelet. 1960s

Green lucite gold tone metal bracelet. 1960s

Half-moon textured gold tone clip on earrings

Half-moon textured gold tone clip on earrings

Happy Buddha clip on earrings. Gold tone metal, lucite

Happy Buddha clip on earrings. Gold tone metal, lucite

Lucite gold tone clips. 5 cm. 1950s

Lucite gold tone clips. 5 cm. 1950s

Mid century gold tone lucite rhinestones bracelet

Mid century gold tone lucite rhinestones bracelet

Mother-of-pearl rhinestone gold tone metal clips

Mother-of-pearl rhinestone gold tone metal clips

Night and day 1957 collection

Night and day 1957 collection

Pink rhinestone silver tone metal clip on earrings

Pink rhinestone silver tone metal clip on earrings

Round shaped leaf design earrings. Mother-of-pearl, lucite, gold tone metal

Round shaped leaf design earrings. Mother-of-pearl, lucite, gold tone metal

Ruby red and clear rhinestone clip on earrings

Ruby red and clear rhinestone clip on earrings

Signature

Signature

Silver gray metal, rhinestones, baroque pearl leaves clip on earrings

Silver gray metal, rhinestones, baroque pearl leaves clip on earrings

Star pattern triangle shaped gold tone metal clip on earrings. 1950s

Star pattern triangle shaped gold tone metal clip on earrings. 1950s

Textured and polished gold tone leaf cluster design clip on earrings

Textured and polished gold tone leaf cluster design clip on earrings

Thermoset silver tone metal triangle shaped clip on earrings

Thermoset silver tone metal triangle shaped clip on earrings

Tortoise shell lucite panel bracelet and earrings

Tortoise shell color lucite panel bracelet and earrings

Signature

Signature