Signed Langani vintage costume jewelry
Signed Langani vintage costume jewelry
The history of the German brand of costume jewelry Langani began in 1952, founded by artist, designer and jeweler Anni Schaad.
Born in Stuttgart, Germany, Anni Lang (1911–1988) studied at the School of Arts and Crafts in 1929–30. She then continued her studies in Vienna and Munich at the State School of Applied Arts, where she studied textile design until 1934. In 1935 she married Rudolf Schaad and became Anni Schaad, but her maiden name turned into the jewelry brand “langani” in 1952, when she opened a costume jewelry workshop.
Initially, Anni Schaad produced handmade lampwork beads of her own design in her workshop. Her unique jewelry soon became very successful and recognizable, especially after participating in national and international arts and crafts exhibitions around the world. As a result of this success, Anni Schaad began a long collaboration with the Parisian couturier Louis Féraud. The first notable collections appeared in the early 1970s and included “Bandura”(1971), Hannibal (1972), and others.
During this period the designer began to use unusual materials for her jewelry. In particular, wood, seashells, ivory, ostrich egg shells, suede, leather and feathers, silk thread, acrylic, sequins and even embroidery.
Noteworthy, Anni and Rudolf Schaad had four children, who joined the family business and successfully continued it.