Signed DoDo vintage costume jewelry
Signed DoDo vintage costume jewelry
Registered in 1994, Dodo jewelry trademark became a second brand owned by Italian jewelry company Pomellato. Founded in 1967 in Milan by Pino Rabolini, Pomellato followed the concept of prêt-à-porter jewelry, where jewelry is an accessory that can be worn in accordance with changes in clothing. This brand meets a variety of requirements, offering both costume decorations and expensive fine jewelry. Accordingly, the jewelers of this company use a variety of materials. In particular, 9K, 18k yellow and rose gold, silver, pearly and multicolor enamel, diamonds, tsavorites, spinels, sapphires, jade, rhinestones, and metal alloys. Most notable collections include: Nudo, Capri, Sabbia, M’ama Non M’ama, Iconica, Victoria, and Tango.
Noteworthy, the logo of the trademark is an extinct flightless bird dodo. The unusual appearance of Dodo and its significance as one of the most famous extinct animals have repeatedly attracted writers and mass culture figures. Many environmental protection organizations, such as Darrell Wildlife Protection Fund, use Dodo image to attract attention to the protection of endangered species. Similarly, Pomellato uses the image of dodo in a collaboration with WWF Italia.
Since October 2009, Pomellato has changed several owners and chief executive directors, and in July 2013, French-based multinational corporation “Kering” acquired Pomellato.