Jewellery Kaleidoscope

Jewelry trademark history

Signed Cinderella vintage costume jewelry

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Signed Cinderella vintage costume jewelry

Frog brooch. Gold plated textured metal alloy, Swarovski crystals. 6 cm. 1980s. Signed Cinderella vintage costume jewelry

Signed Cinderella vintage costume jewelry
The history of the Cinderella costume jewelry brand began in 1928 in New York City and lasted about seven decades. “Cinderella” was one of four trademarks owned by Blancard & Co. corporation. Registered in July 1955, the renewed brand for the production of rings, bracelets, brooches, cufflinks, pendants, necklaces and pins, “Cinderella Jewels” ceased to exist in 1996.

Along with jewelry, the company produced money clips, belt buckles, crosses and Star of David emblems. Noteworthy, the company’s craftsmen used both precious metals and metal alloys, as well as art glass, Austrian crystals and rhinestones. The maker’s mark traditionally includes “Cinderella” without a copyright sign, or “Cinderella Jewels” in script and a crown on an oval cartouche.

Clear rhinestone bracelet

Clear rhinestone bracelet

Blancard & Co

Blancard & Co

Maker's mark 1

Maker’s mark

Blue rhinestone clip on earrings

Blue rhinestone clip on earrings

Black rhinestone necklace

Black rhinestone necklace

Faux amber rhinestone oval shape gold tone earrings. 1990s

Faux amber rhinestone oval shape gold tone earrings. 1990s

Frog brooch. Gold plated textured metal alloy, Swarovski crystals. 2.6 cm. 1980s

Frog brooch. Gold plated textured metal alloy, Swarovski crystals. 2.6 cm. 1980s

Glass beaded necklace

Glass beaded necklace

Rhinestone necklace

Rhinestone necklace

Rhinestone silver tone clip earrings

Silver tone, rhinestone clip earrings

Vintage rhinestone gold tone earrings. 1990s

Vintage rhinestone gold tone earrings. 1990s

Maker's mark

Maker’s mark

Cinderella trademarks

Cinderella trademarks