Signed Chico’s vintage costume jewelry
American brand Chico’s manufactures clothing and accessories for women. Described as a bright classic, the brand offers beautiful, stylish things, kept mostly in calm colors, with soft lines and modest finishes.
According to the company’s history, it was Marvin and Helene Gralnick, Guadalajara, Mexico based creative duo who founded Chico’s brand in 1983. Initially, it was not a jewelry brand, but a Mexican folk art gift shop located on Sanibel Island, Florida. Helene named the shop Chico’s Folk Art Specialties after her friend’s pet parrot, Chico. Two years later, in 1985 they opened one more boutique in Florida. Next, followed other stores and boutiques – by 1992 they had 60 of them. In 1989, the company shortened its name to Chico’s FAS (Folk Art Specialties).
Noteworthy, in 1999, the company began online sales at Chicos.com. However, Chico’s contemporary collections include mainly women’s clothing, bags, accessories, and a little jewelry that can be described as understated luxury. Ladies who prefer a discreet and feminine style will highly appreciate the collections of this brand.