Sarah Coventry costume jewelry

Sarah Cov jewelry

Sarah Coventry costume jewelry
Golden apple brooch. Sarah Coventry costume jewelry (1949-1984)

Sarah Coventry ( Cov ) costume jewelry
The history of Newark New York state based jewelry company Sarah Coventry ( Cov )  Inc. began in 1949. The company’s founder, Lyman K. Stuart named it in honor of his granddaughter Sarah. Noteworthy, the company became the oldest direct selling jewelry company in the world.
In addition to Sarah Coventry, Lyman K. Stuart owned no less famous jewelry company “Emmons”. Stuart named it in honor of his wife Caroline Emmons. Both companies created costume jewelry collaborating with other companies.

Alongside with costume jewelry for women, Sarah Coventry made jewelry for men: tie pins and cufflinks. High quality handcrafted in 1960 -1970s Coventry jewelry prices were comparable to Trifari and Coro. Unfortunately, in 1981, Stuart filed for bankruptcy, and in the mid-1980s, a Canadian company bought Coventry.

Related
Vintage Brooch 'Daisy Time' Sarah Coventry released in 1972
Vintage Brooch ‘Daisy Time’, 1972

Never sold in stores, Coventry costume jewelry was promoted only at the special “fashion” parties organized by the representatives of the brand. The company gave a lifetime warranty on their jewelry, while the owner had to just pay the postage.

Noteworthy, Coventry marks include: “SC”, “Sarah Cov.”, “Sarah”, “SaC”, and “Coventry”, but a copyright symbol not always accompanied the mark.

Sarah Coventry costume jewelry

1967 ad
1967 ad
Fashion Petals 1968 collection brooch. Metal alloy, enamel. 8 cm. 1960s
Fashion Petals 1968 brooch. Metal alloy, enamel. 8 cm. 1960s
Pink flower vintage brooch. Metal alloy, enamel, faux pearls. 7 cm. 1960s
Pink flower brooch. Metal alloy, enamel, faux pearls. 7 cm. 1960s
Galina Karputina collection. Blossoming strawberry brooch, Sarah Coventry costume jewelry
Galina Karputina collection. Blossoming strawberry brooch
Butterfly brooch
Butterfly brooch
Allusion clips, 1968
Allusion clips, 1968
Coronation clips, 1959
Coronation clips, 1959
Set of silver mist, Sarah Coventry costume jewelry
Set of silver mist
Sweet Acorn Brooch
Sweet Acorn Brooch
Tree of Life brooch
Tree of Life brooch
Pineapple brooch-pendant, coated golden color and amber cabochon faceted. Labeled 60s. Pineapple – a symbol of wealth
Pineapple brooch-pendant. Gold tone, amber cabochon. 1960s. From the collection of Autum Haze
Clips and brooch
Sun Clips and brooch
Flower brooch
Flower brooch
Leaf set, jewelry alloy of golden color with white ceramic coating
Leaf set, gold tone, white ceramic coating
1980 ad
1980 ad
Strawberry. Luxury set of vintage jewelry alloy coated with silver tone. The quality time-tested. 1960
Strawberry silver tone brooch. 1960
Bitter Sweet brooch released in 1962
Bitter Sweet brooch, 1962
Apples set 1970
Apple jewelry set, 1970
The famous brooch in the form of an apple. End of 1960
1960s Apple brooch
1979 ad
1979 ad
Birds of Paradise Brooch and clips, 1965 – 1970
Birds of Paradise Brooch and clips, 1965 – 1970
Flower brooch, 1970
Flower brooch, 1970
Set of vintage jewelry of brooch and clips in the form of leaf
Leaf brooch and clips
1975 Swan Lake
1975 Swan Lake pendant
Filigree design pendant locket. 5 cm. 1970s
Filigree design pendant locket. 5 cm. 1970s
Leaf brooch pin. Gold tone textured metal, faux pearl. 3 cm. 1960s
Leaf brooch pin. Gold tone textured metal, faux pearl. 3 cm. 1960s
Letter S in the form of a blossoming branch vintage brooch. Gold tone metal alloy. 3.2 cm. 1980s
Blossoming branch brooch. Gold tone. 3.2 cm. 1980s
signature
Maker’s mark
1973 ad
1973 ad

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