Rochas vintage costume jewelry

Rochas vintage costume jewelry
The history of Rochas costume jewelry began in 1979, but the Rochas brand is almost 100 years old.
French couturier and perfumer, Marcel Louis Jules Rochas (February 24, 1902 – March 14, 1955) opened his fashion house almost 100 years ago, in 1925. The 22-year-old couturier created his fashion house in collaboration with his first wife Yvonne Coutanceau (1900-1987). Located at 100 rue Faubourg Saint-Honoré, the motto of Marcel Rochas was “Elegance, simplicity, and youth”.
In 1929 he married the Italian artist Rina Rosselli (1903–1998), with whom he often visited Parisian artistic circles. In June 1933, the fashion house moved to 12 Avenue Matignon, where it would remain until 1955, the year of the designer’s death. His style was simple and he became an innovative fashion designer known for his talent as a colorist.
In 1945, the company began to collaborate with the Parisian theater project “Théatre de la Mode”, which presented a collection of dolls dressed in miniature clothes, jewelry and shoes made by famous Fashion Houses. The doll, dressed by Marcel, wore a black corduroy dress with a collar adorned with diamonds and platinum.

According to legend, Marcel Rochas met his third wife, Nelly Jeanne Brignole, who would become the famous Helene Rochas, on the Paris Metro in 1941. He married her in November 1942. They had two children, François and Sophie. In 1953, Marcel Rochas closed his fashion house to focus on his fragrances. When he suddenly passed away in 1955, Hélène Rochas took over the management of Rochas Parfums, and expanded her business in the 1960s and early 1970s.

The company moved to a private mansion at 33 rue François Ier, where it stayed for about fifty years. The Roussel-Uclaf group bought Rochas in 1970, and finally, was acquired by Procter & Gamble in 2003.

Rochas vintage costume jewelry