Rene Boivin jewellery
Rene Boivin Jewellery House
The work of Rene Boivin is a whole chapter in the history of jewelry, bright and beautiful. Many of RB works are made on individual projects for specific customers and clients. The history of Rene Boivin lasted for about a century, from 1890 to the 1990s. Rene himself (1864-1917) was a hereditary jeweler, studied from his father, who was a silversmith.
In 1893 Rene Boivin married Jeanne Poiret, older sister of Paul Poiret, who became one of the most famous and influential fashion designers of Paris. Jeanne Boivin became the first woman major jewelry designer in the XX century. The couple was ambitious, hard-working, and worked together well. Thanks to family connections Renee quickly got into the world of high fashion, found his client. Decoration by Rene Boivin acquired its trademark features, becoming elegant, rich, and sophisticated. Their designs are innovative and bold, they absorb all avant-garde trends of the time – Cubism, Art Deco.
After the death of Rene, his widow, Jeanne Boivin decided to assume control of the firm. Together with her daughter Germaine Boivin and a very talented designer Juliette Moutard they moved to a more prestigious place, avenue de l’Opera. There they had worked together for forty years. Another very gifted designer, Suzanne Belperron, worked with the house Boivin from 1921 to 1932, then founded her own business.
Rene Boivin jewellery
Most notable works by Rene Boivin were those created in 30s and 40s of the last century. The same starfish, a chameleon that could change the color by pressing the lever. Also, the natural motifs – all these wonderful flowers and leaves, inspired by animals and nature.
Jeanne died in 1959, and Louis Girard continued the line laid by the same designers.
In April 1991, Asprey Group bought the Rene Boivin house, and continued creating jewelry based on older models in Paris studio. Later, brother of the Sultan of Brunei, Prince Yefri Bolkiah purchased the Asprey Group. This transaction affected the Rene Boivin house in not the best way. In the end, after a series of unsuccessful changes, house Rene Boivin ceased to exist.