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Reja costume jewellery

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Reja costume jewellery. Rare Collectable ornaments - silver brooch, book piece. marked Sterling, 1945

Female goose with umbrella, one of the matched Goose brooches. 1945. 6.5×3.5 cm. Reja costume jewellery

Reja costume jewellery
The company founded by the jewelry designer Solomon Finkelstein in 1932 began its work in New York City. Initially, a small but promising brand manufactured rhinestone jewelry for wholesale distribution, and therefore did not advertise it. However, seven years later, in 1939 Finkelstein decided to manufacture jewelry for the retail trade. Accordingly, they changed the name of the company to Deja Costume Jewelry, Inc. Also, they used such trademarks as Deja, Deja Reg., Deja Original, and Deja Fleurs.
Meanwhile, in January 1941, due to the decision of Supreme Court of New York the creators of the jewelry brand had to change the name to Reja. And on the 17th January 1941 Finkelstein announced that he was the only the owner of Reja, and its main designer.
Handcrafted in small quantities, jewelry of the brand is rare. Traditionally, company’s craftsmen used high quality rhinestones, moonstones and crystals to imitate precious stones. One of the most popular considered series of enamel berries and birds made both in silver, and on the basis of jewelry alloys.
The company began to advertise its production in February 1946 in Vogue and Harper’s Bazaar, with full page color advertisements. They featured in particular, the “Africana” series of brooches with earrings, made of sterling and black enamel.
Unfortunately, a short, but colorful history of Reja brand ended 4th December 1953 (bankruptcy).
Although Solomon Finkelstein made an an attempt to save the company in June 1953, having signed a commercial agreement with Heller-Deltah Co., Inc., this attempt failed.

Rare Collectable ornaments - Geese, silver brooches from the company Reja, book piece

Geese brooches. Gold-plated sterling

Reja costume jewellery

Orchid brooch clip. 1940s. 7 cm. Gold tone metal alloy, enamel, rhinestones

Orchid brooch clip. 1940s. 7 cm. Gold tone, enamel, rhinestones

Royal Swan brooch. 1940s. Gold tone, rhinestones. 10 cm. Designer Solomon Finkelstein

Royal Swan brooch. 1940s. Gold tone, rhinestones. 10 cm. Designer Solomon Finkelstein

Reja costume jewellery

Sterling silver and rhinestones brooch and clips

Reja costume jewellery

Flower brooch with crystal. 1943-1950s

Reja costume jewellery

‘Fruits’ collection fur clip, enamel, crystals, 1930-1941

Reja costume jewellery

Lupinus brooch. 1940s

Reja costume jewellery

1945, sterling silver, gold-plated, crystal, glass

Reja costume jewellery

Purple flower silver brooch, 1940s

Reja costume jewellery

Flower pin. Gold plated sterling, rhinestones

Reja costume jewellery

A couple of birds Sterling brooches, mid-40s

Reja costume jewellery

1940s flower brooch

Reja costume jewellery

‘Emerald Pheasant’ silver brooch, 1940s

Reja costume jewellery

‘black girl’, carrying a jug on her head, African series

Reja costume jewellery

Bird brooches, 1940-1950s

Reja costume jewellery

Chinese Mandarin with long whickers brooch and clips. 1946. Pink stones and rhinestones. Gold plated sterling

Reja costume jewellery

Court Jester, 1946

Reja costume jewellery

Gold plated sterling brooch and screwback earrings. Enamel, glass, rhinestones

Reja costume jewellery

Fly, gold plated brooch, blue oval stone and rhinestones. 1945

Balinese masks brooches. 1945

Balinese masks brooches. 1945

Beautiful flower brooch by Deja, 1939

Flower brooch, 1939

Blue sunflower brooch. 1943

Blue sunflower brooch. 1943

Bowknot brooch. 1944

Bowknot brooch. 1944

Cambodian dancers by Deja. 1939

Cambodian dancers. 1939

Basket flowers brooch and clips. 1946

Basket flowers brooch and clips. 1946

Cornflower brooch by Deja-Reja 1941

Cornflower brooch. 1941

Deja, Indian mask brooch. 1939-1940

Indian mask brooch. 1939-1940

Duck brooch and clips. 1945

Duck brooch and clips. 1945

Fabulous brooch - Monster flower. 1941

Monster flower brooch. 1941

Flamingo brooch. 1945

Flamingo brooch. 1945

Gazelle brooch. 1943

Gazelle brooch. 1943

Hand set brooch and earrings. 1949-1950

Brooch and earrings. 1949-1950

God fairy brooch. 1946

God fairy brooch. 1946

Lyre bird brooch. 1945

Lyre bird brooch. 1945

Medusa brooch and earrings

Medusa brooch and earrings

Men from Mars, pair of brooches. 1945

Men from Mars brooches. 1945

Oriental mask brooch. 1945

Oriental mask brooch. 1945

Phoenix bird brooch. 1945

Phoenix bird brooch. 1945

Raspberry enameled brooch with rhinestones. Reja. 1941

Raspberry enameled brooch with rhinestones. 1941

Seahorse brooch. 1946

Seahorse brooch. 1946

Turtle brooch and earrings. 1943

Turtle brooch and earrings. 1943

Tomato brooch, 1941

Tomato brooch, 1941