Kaleidoscope effect

Jewellery kaleidoscope

Reja costume jewellery

Reja costume jewellery. Rare Collectable ornaments - silver broocha, book piece. marked Sterling, 1945

Female goose with umbrella, one of the matched Goose brooches. Rare Collectible ornament. 1945. 6.5×3.5 cm. Reja costume jewellery

Reja costume jewellery
The company founded by the jewelry designer Solomon Finkelstein in 1932 began its work in New York City. Initially, a small but promising brand manufactured rhinestone jewelry for wholesale distribution, and therefore did not advertise it. However, seven years later, in 1939 Finkelstein decided to manufacture jewelry for the retail trade. Accordingly, they changed the name of the company to Deja Costume Jewelry, Inc. Also, they used such trademarks as Deja, Deja Reg., Deja Original, and Deja Fleurs.
Meanwhile, in January 1941, due to the decision of Supreme Court of New York the creators of the jewelry brand had to change the name to Reja. And on the 17th January 1941 Finkelstein announced that he was the only the owner of Reja, and its main designer.
All jewelry pieces were made mostly by hand, in small batches, and only for sale at retail. Therefore, so little jewelry of the brand have survived. In the production jewelers actively used rhinestone to simulate diamonds, moonstones and crystals of very high quality. One of the most popular considered series of enamel berries and birds made both in silver, and on the basis of jewelry alloys. Unfortunately, a short, but colorful history of Reja brand ended 4th December 1953 (bankruptcy), leaving us to remember Reja costume jewellery masterpieces.

Rare Collectable ornaments - Geese, silver brooches from the company Reja, book piece

Matching gold-plated sterling brooches of two geese, usually sold in pairs. Rare Collectable ornaments. Reja costume jewellery

Noteworthy, Solomon Finkelstein made an an attempt to save the company in June 1953, having signed a commercial agreement with Heller-Deltah Co., Inc. Unfortunately, this attempt failed.

The company began to advertise its production in February 1946 in Vogue and Harper’s Bazaar, with full page color advertisements. They featured in particular, the “Africana” series of brooches with earrings, made of sterling and black enamel.

Reja costume jewellery

Reja costume jewellery

Sterling silver and rhinestones brooch and clips, rare collectible vintage

Reja costume jewellery

A flower brooch decorated with large crystal. 1943-1950s

Reja costume jewellery

The original antique fur clip from the company ‘Deja’ from early collection ‘Fruits’, enamel, crystals, 1930-1941

Reja costume jewellery

Lupinus brooch. 1940s

Reja costume jewellery

Marked Reja Sterling, 1945, sterling silver, gold-plated, crystal, glass

Reja costume jewellery

Purple flower silver brooch, vintage, 1940s

Reja costume jewellery

Delicate flower pin. Thin sterling stems covered with gold, aqua marine rhinestones, small clear rhinestones on the edge

Reja costume jewellery

A couple of birds Sterling vintage brooches, mid-40s

Reja costume jewellery

1940s flower brooch

Reja costume jewellery

‘Emerald Pheasant’ silver brooch, 1940s

Reja costume jewellery

‘black girl’, carrying a jug on her head, African series of brooches

Reja costume jewellery

Bird brooches, 1940-1950s

Reja costume jewellery

Chinese Mandarin with long whickers brooch and clips. 1946. Pink stones and rhinestones. Gold plated sterling

Reja costume jewellery

Court Jester, 1946

Reja costume jewellery

Set made up of gold plated sterling brooch and screwback earrings with red enameled mouth, green and pink stones and rhinestones, depicting the head of a jester on a stilt

Reja costume jewellery

Fly, gold plated brooch, sky blue oval stone and rhinestones. 1945

Balinese masks brooches. 1945

Balinese masks brooches. 1945

Beautiful flower brooch by Deja, 1939

Beautiful flower brooch by Deja, 1939

Blue sunflower brooch. 1943

Blue sunflower brooch. 1943

Bowknot brooch. 1944

Bowknot brooch. 1944

Cambodian dancers by Deja. 1939

Cambodian dancers by Deja. 1939

Basket flowers brooch and clips. 1946

Basket flowers brooch and clips. 1946

Cornflower brooch by Deja-Reja 1941

Cornflower brooch by Deja-Reja 1941

Deja, Indian mask brooch. 1939-1940

Deja, Indian mask brooch. 1939-1940

Duck brooch and clips. 1945

Duck brooch and clips. 1945

Fabulous brooch - Monster flower. 1941

Fabulous brooch – Monster flower. 1941

Flamingo brooch. 1945

Flamingo brooch. 1945

Gazelle brooch. 1943

Gazelle brooch. 1943

God fairy brooch. 1946

God fairy brooch. 1946

Hand set brooch and earrings. 1949-1950

Hand set brooch and earrings. 1949-1950

Lyre bird brooch. 1945

Lyre bird brooch. 1945

Medusa brooch and earrings

Medusa brooch and earrings

Men from Mars, pair of brooches. 1945

Men from Mars, pair of brooches. 1945

Oriental mask brooch. 1945

Oriental mask brooch. 1945

Phoenix bird brooch. 1945

Phoenix bird brooch. 1945

Raspberry enameled brooch with rhinestones. Reja. 1941

Raspberry enameled brooch with rhinestones. Reja. 1941

Seahorse brooch. 1946

Seahorse brooch. 1946

Tomato brooch, 1941

Tomato brooch, 1941

Turtle brooch and earrings. 1943

Turtle brooch and earrings. 1943

Jewelry catalog. 2004
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