Reja costume jewellery

Reja costume jewellery. Rare Collectable ornaments - silver brooch, book piece. marked Sterling, 1945
Female goose with umbrella, one of the matched Goose brooches. 1945. 6.5×3.5 cm. Reja costume jewellery

Reja costume jewellery
The company founded by the jewelry designer Solomon Finkelstein in 1932 began its work in New York City. Initially, a small but promising brand manufactured rhinestone jewelry for wholesale distribution, and therefore did not advertise it. However, seven years later, in 1939 Finkelstein decided to manufacture jewelry for the retail trade. Accordingly, they changed the name of the company to Deja Costume Jewelry, Inc. Also, they used such trademarks as Deja, Deja Reg., Deja Original, and Deja Fleurs.
Meanwhile, in January 1941, due to the decision of Supreme Court of New York the creators of the jewelry brand had to change the name to Reja. And on the 17th January 1941 Finkelstein announced that he was the only the owner of Reja, and its main designer.
Handcrafted in small quantities, jewelry of the brand is rare. Traditionally, company’s craftsmen used high quality rhinestones, moonstones and crystals to imitate precious stones. One of the most popular considered series of enamel berries and birds made both in silver, and on the basis of jewelry alloys.
The company began to advertise its production in February 1946 in Vogue and Harper’s Bazaar, with full page color advertisements. They featured in particular, the “Africana” series of brooches with earrings, made of sterling and black enamel.
Unfortunately, a short, but colorful history of Reja brand ended 4th December 1953 (bankruptcy).
Although Solomon Finkelstein made an an attempt to save the company in June 1953, having signed a commercial agreement with Heller-Deltah Co., Inc., this attempt failed.

Rare Collectable ornaments - Geese, silver brooches from the company Reja, book piece
Geese brooches. Gold-plated sterling

Reja costume jewellery

Orchid brooch clip. 1940s. 7 cm. Gold tone metal alloy, enamel, rhinestones
Orchid brooch clip. 1940s. 7 cm. Gold tone, enamel, rhinestones
Royal Swan brooch. 1940s. Gold tone, rhinestones. 10 cm. Designer Solomon Finkelstein
Royal Swan brooch. 1940s. Gold tone, rhinestones. 10 cm. Designer Solomon Finkelstein
Reja costume jewellery
Sterling silver and rhinestones brooch and clips
Reja costume jewellery
Flower brooch with crystal. 1943-1950s
Reja costume jewellery
‘Fruits’ collection fur clip, enamel, crystals, 1930-1941
Reja costume jewellery
Lupinus brooch. 1940s
Reja costume jewellery
1945, sterling silver, gold-plated, crystal, glass
Reja costume jewellery
Purple flower silver brooch, 1940s
Reja costume jewellery
Flower pin. Gold plated sterling, rhinestones
Reja costume jewellery
A couple of birds Sterling brooches, mid-40s
Reja costume jewellery
1940s flower brooch
Reja costume jewellery
‘Emerald Pheasant’ silver brooch, 1940s
Reja costume jewellery
‘black girl’, carrying a jug on her head, African series
Reja costume jewellery
Bird brooches, 1940-1950s
Reja costume jewellery
Chinese Mandarin with long whickers brooch and clips. 1946. Pink stones and rhinestones. Gold plated sterling
Reja costume jewellery
Court Jester, 1946
Reja costume jewellery
Gold plated sterling brooch and screwback earrings. Enamel, glass, rhinestones
Reja costume jewellery
Fly, gold plated brooch, blue oval stone and rhinestones. 1945
Balinese masks brooches. 1945
Balinese masks brooches. 1945
Beautiful flower brooch by Deja, 1939
Flower brooch, 1939
Blue sunflower brooch. 1943
Blue sunflower brooch. 1943
Bowknot brooch. 1944
Bowknot brooch. 1944
Cambodian dancers by Deja. 1939
Cambodian dancers. 1939
Basket flowers brooch and clips. 1946
Basket flowers brooch and clips. 1946
Cornflower brooch by Deja-Reja 1941
Cornflower brooch. 1941
Deja, Indian mask brooch. 1939-1940
Indian mask brooch. 1939-1940
Duck brooch and clips. 1945
Duck brooch and clips. 1945
Fabulous brooch - Monster flower. 1941
Monster flower brooch. 1941
Flamingo brooch. 1945
Flamingo brooch. 1945
Gazelle brooch. 1943
Gazelle brooch. 1943
Hand set brooch and earrings. 1949-1950
Brooch and earrings. 1949-1950
God fairy brooch. 1946
God fairy brooch. 1946
Lyre bird brooch. 1945
Lyre bird brooch. 1945
Medusa brooch and earrings
Medusa brooch and earrings
Men from Mars, pair of brooches. 1945
Men from Mars brooches. 1945
Oriental mask brooch. 1945
Oriental mask brooch. 1945
Phoenix bird brooch. 1945
Phoenix bird brooch. 1945
Raspberry enameled brooch with rhinestones. Reja. 1941
Raspberry enameled brooch with rhinestones. 1941
Seahorse brooch. 1946
Seahorse brooch. 1946
Turtle brooch and earrings. 1943
Turtle brooch and earrings. 1943
Tomato brooch, 1941
Tomato brooch, 1941

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