In the early 1950s, the jewelry industry experienced a real boom, behind it was the devastating Second World War, which was consuming metals. In addition, the national spirit demanded a holiday after the “hard days” of the forties. As a result, the costume jewelry manufacturing companies opened one after another. Among them was the Royal of Pittsburgh Inc jewelry company, located in the state of Philadelphia. The company presented the Pastelli brand in 1963. Flower-leafy decorations became the most famous ones, as they were mostly immortalized on advertising posters that Pastelli launched.
Noteworthy, owned by ROYAL OF PITTSBURGH, INC. since 1961 jewelry trademark “ROYAL PASTELLI” ceased to exist in 1984.