Kaleidoscope effect

Seal with a ball brooch pin. Matte gold tone, enamel. 1980s. 2.8 cm. Signed Enjoux vintage costume jewelry 1980-2003. Owned by Enjoux Inc.(Southern Pines, North Carolina)

Signed Enjoux vintage costume jewelry

The history of the American jewelry brand Enjoux lasted a little more than two decades. Enjoux Inc., located at 355 Park Rd, Southern Pines, North Carolina, was a family business run by Edward Paul. Incorporated in 1980, Enjoux Inc. ceased to exist in 2003.
In fact, there were two more eponymous trademarks owned by Monet (New York) and Crystal Brands, Inc. Noteworthy, Crystal Brands, Inc. produced jewelry for such iconic brands as Monet, Trifari, Sears Roebuck & Co. and JC Penney Co.
Monet, Enjoux Inc., and Crystal Brands, Inc. produced Enjoux jewelry in the 1980s and 90s. Moreover, the jewelry has a similar design and materials – gilded metals, enamels and rhinestones. However, thanks to the markings on the back of these pieces, they can be unmistakably identified. So, Enjoux Inc. jewelry marking included round word “Enjoux”, while Monet’s products had a completely different style. Specifically, the Monet trademark includes black letters “Enjou” with the final “X” highlighted in white. And markings on jewelry include the word “Enjoux” in capital letters on a straight line.
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Black plastic gold glitter Number 5 Chanel bottle brooch. French perfumers vintage costume jewelry

French perfumers vintage costume jewelry
Many renowned Parisian fashion houses produced perfumes and bijoux to complement the look. Among them – Coco Chanel, Yves Saint Laurent, Christian Dior, Christian Lacroix, Pierre Cardin, and others.
Originally manufacturers of clothing or perfumery, some brands have become more famous for their unique jewelry. For example, Léa Stein, who entered the world of fashion in 1957, and six years later began creating plastic jewelry, which brought her worldwide fame.
Traditionally, the creation of bijoux by cosmetic and perfume companies took place in partnership with well-known jewelers. Thus, founded in 1909 L’Oreal began the production of jewelry in the 1970s. The company collaborated with renowned jewelers and couturiers of the time. In particular, Arthus Bertrand, Egon Von Fustemberg, and Slava Zaitsev, who created jewelry for L’Oreal in the 1970-80s.

Founded in 1935, Lancôme Cosmetics launched the first Tresor Lancôme perfume collection in 1952. Along with perfume, Lancome produced jewelry to promote it. Noteworthy, such iconic French jewelers as Edouard Rambaud and Tiffany & Co worked for Lancome.
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Chestnut Leaf branch 925 sterling silver brooch. 1960s. Signed Tilia vintage botanical jewelry

Signed Tilia vintage botanical jewelry
The history of Tilia silver jewelry brand began in 1963 in a neighborhood of Aarhus, the city of Åbyhøj, Denmark. Noteworthy, the brand’s name comes from a species of trees or bushes, known as tilia (linden). The brand’s owner was Ove Hans Georg Eriksen, who handcrafted leaf and floral design jewelry with the use of electroplating.
Traditionally, when creating botanical jewelry, Ove H.G. Eriksen used silver and gold plating. The technology for creating original jewelry is that the processed plant or other natural object is lowered into a special solution with silver. Under the influence of an electric current, a galvanization process occurs, as a result of which the plant leaves behind a three-dimensional image.
Made in 1963-1974, botanical jewelry numbered and marked “Tilia Danmark Sterling Solv” (silver) is rare and highly collectible.
Danish craftsmen are known for creating naturalistic three-dimensional jewelry, collectively known as Flora Danica. Each product is unique, because the base for such jewelry is flowers, leaves, branches, buds, bark and even grass.
is the nature and beauty of Denmark as it is: forget-me-nots, lilacs, daisies, rose hips, rosebuds, clover, lettuce and parsley.
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Egyptian woman face etched sterling silver brooch. 1940s. Signed Truart vintage costume jewelry

Signed Truart vintage costume jewelry
The history of Truart jewelry began in 1939 in New York, NY. According to Official Gazette of the United States Patent Office, Arthur M. Cohen filed for registration of his trademark “Truart” for personal wear jewelry (not included watches) on 10 May 1939. The company manufactured sterling silver jewelry for about three decades, and ceased to exist in the 1960s.
The design of Truart pieces suggests that big part of jewelry was handcrafted in the workshops located in the so-called “Jewelry City” of Attleboro, Massachusetts. Traditionally, the craftsmen used sterling silver and art glass imitating precious stones. The marking includes “Truart Sterling” on a palette shaped base.
Noteworthy, some sources state, that “Hingco Co. on Aleppo St., Providence, Rhode Island adopted Truart”. In fact, Hingeco Vanities Inc. (located at 12 Addison Pl., Providence 9, RI) was a manufacturer of compacts, vanities and jewelry, including patriotic and military. It owned TruEart trademark in the 1950s, which has nothing to do with Truart.
Truart jewelry pieces are highly collectible, and appeared in some reference books on vintage and antique jewelry. In particular, Flower pin mentioned on page 415 of Ralph M. Kovel’s “Antiques and Collectibles Price List 1993”.
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Weird Face brooch. 1960s. Gold tone, rhinestones. Book piece featured in Kathy Flood’s Book of Pins & Pendants ‘Vintage Visages’ published 12 May 2012. Signed Maxim vintage costume jewelry

Signed Maxim vintage costume jewelry
Incorporated in the late 1950s, the French jewelry trademark Maxim ceased to exist in the 1970s. High quality and handcrafted, the brand’s pieces showcase the fine work of the designer. These are figurative animal and floral, classic and art deco earrings, brooches, and bracelets. Traditionally made from gold and silver tone alloys, with the use of semi-precious stones and Swarovski crystals, rhinestones and art glass. The marking consists of the word “Maxim” in stylistic script letters, without a copyright sign.
Noteworthy, among American jewelry brands, there are three Maxim brands. The oldest of them is from 1929, and two brands registered in New York and Florida in 1991. Thanks to the unique markings, it is easy to distinguish them from the eponymous French jewelry brand Maxim.

In the wake of interest in costume jewelry in the 1960s, many French fashion houses expanded their business into runway jewelry and accessories. Having become world famous, these companies received international registration of their jewelry trademarks. Among them are Chanel, Yves Saint Laurent, Rochas, Celine, Paco Rabanne, Jean Paul Gaultier, Cacharel, Nina Ricci, Christian Dior, Givenchy, Guy Laroche, Lanvin, Chloe, Kenzo, and others. These brands have been successful for several decades and their history is well known.

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Modernist design sterling silver coral brooch. Marked VW FAMMIK. 1950s. Viggo Wollny vintage silver jewelry

Viggo Wollny vintage silver jewelry
Copenhagen based Danish silversmith Viggo Wollny created modernist, abstract and classic design pieces from 1921 to 1973. Handcrafted in his “Fammik” workshop, these bracelets, brooches, cufflinks and earrings are in high demand today, sold at auctions. Traditionally made from silver and gold with the use of semi-precious gems, the decorations have marking VW Fammik, and Denmark Sterling.
In October 1962, Viggo Wollny took part in the largest of its kind in Scandinavia exhibition “Jewellery for millions” at the Hotel d’Angleterre. Noteworthy, he was the oldest among other 12 Copenhagen goldsmiths who exhibited their jewellery from 2 to 4 October 19662.

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Geometric design round shaped brooch. Silver tone metal, mother-of-pearl. 3 cm. 1980s. Rodier-LDADPR. Signed LDADPR vintage costume jewelry

Signed LDADPR vintage costume jewelry
Incorporated 21 March 1984, the company “Labora Dermoco Active Dr Pierre Ricaud”, alternatively known as LDADPR, is famous for luxury products and creams to reduce wrinkles. The company began its activity as a retail seller via mail order houses or via the Internet. Its founder, Pierre Ricaud, was a family doctor and godfather of Yves Rocher. Initially, the company specialized in skincare market stagnated in France, but later extended its network of beauty salons in European countries.
In fact, the production of costume jewelry, as part of an advertising campaign took place in the 1980-2000s. The variety of materials and designs amaze. Multi strand bead necklaces, chains, bracelets, charms and pendants, often with semi-precious stones. The materials included silver, gold, metal alloys, leather, resin, plastic, enamel, quartz, mother of pearl, rhinestones, art glass, Swarovski crystals, and natural gemstones. In addition to costume jewelry, the company produced wristwatches.
Noteworthy, LDADPR produced costume jewelry and wristwatches in collaboration with another well-known French brand, Rodier. Accordingly, the markings on most jewelry pieces include the two words “Rodier” and “LDADPR”.
About Rodier, French fashion, perfume and accessories brand for women. Founded in 1848 by Eugène Rodier, the company originally created cashmere, knitwear and woolen clothing. And from the middle of the 20th century, the company began producing pret-a-porter clothing and jewelry. Later, the company began to produce perfumes. To date, Rodier has branded boutiques in more than 20 countries around the world. Jacques Rodier, who began his jewelry designer in 1956, also worked with Chanel.
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