Danecraft vintage costume jewellery
Danecraft vintage costume jewellery
Officially founded in 1934 and located in Providence, Rhode Island, Danecraft company originates from the famous manufacturer of “Primavera” jewelry. A goldsmith from Pescara, Italy, Victor Primavera was a descendant of an old family, who made jewelry for noble families in Italy. By the way, Italian word “Primavera” means “spring”.
Primavera workshops existed until 1910, then Victor Primavera, Sr. emigrated to the United States. He settled in Providence, Rhode Island and continued jewelry business alongside with James Felch. Their company Felch & Co. founded in 1934 ceased to exist in 1945, when Primavera bought out Felch and changed the company’s name to Danecraft.
Meanwhile, James Felch started another jewelry company which worked for a short period, not more than a decade. Noteworthy, the company marked their products “Felch”.
After Victor’s death in 1977, his family continued the business. So, Victor II headed the board of directors, the youngest Victor Primavera became chief executive officer and his daughter Gale – vice-president.
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