Italian jewelry brand Prada
Prada jewelry brand history
Italian fashion house Prada began its activity in 1913, when Mario Prada opened a small shop in Milan selling his bags and suitcases. Mario created truly exclusive items using rare and expensive materials: walrus skin, semi-precious stones, tortoise shell, rare tree species, python skin, suede, etc. He invited his brother Martino to help. Their boutique Fratelli Prada (“Prada brothers” in Italian) was very popular among VIP clients.
Mario Prada died in 1952, and his his daughter Maria took over the family business. She managed to take the brand to the next level. Thanks to her efforts, the Prada house became known outside of Italy.
Noteworthy, in 1996 PRADA S.A. founded the Prada jewelry trademark on production of various items. In particular, rings, necklaces, bracelets, brooches, earrings, hair clips, watches, as well as a line of jewelry for men – tie clips, etc. Along with precious metals and gems, craftsmen often used metal alloys, plastic, smalt, Swarovski crystals, and leather. In particular, famous Saffiano leather, which is invariably present in every jewelry collection.
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