Original by Robert vintage jewellery
The history of the brand “Original by Robert” dates back to 1942. Founded by Robert Levy, David Jaffee, and Irving Landsman as Fashion craft Jewelry Company NYC, in 1951, it was renamed to Robert Originals, Inc.
After the Great Depression, the ladies of all ages wanted to look elegant and expensive. Therefore, a lot of magnificent jewellery pieces appeared in the 1940s. They were close to fine jewelry in quality and design, but more accessible. Also Hollywood screen divas added to the demand – they wore not only diamonds, but a luxury costume jewelry.
Original by Robert copied the style of the great Miriam Haskell. Made by hand, their jewelry ornaments are unique and expensive. In addition to jewelry made of beads, great popularity enjoyed the line made in Art Nouveau style, with the use of colored glass.
In 1960-70s the company produced enameled jewelry with natural designs – flowers, fruits and vegetables.
Many Hollywood stars adored these ornaments and acted in them in the movies. The beautiful exquisite brooches of “Russian gold” shone under the lights and looked perfect. After Robert retired (1975), his daughter Helen took over the company. She renamed her company to «Ellen Designs for Robert Originals». Although in the title remained the name of the creator and chief designer, the jewellery pieces no longer had any direct relation to the old company, and the quality of jewelry began to deteriorate. In 1979 she named her company “Ellen Designs”. The company ceased to exist in the 1980s.