Kaleidoscope effect

Jewellery kaleidoscope

Norma Jewelry Corp vintage costume jewelry

Norma Jewelry Corp vintage costume jewelry

Duck with umbrella brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945. Norma Jewelry Corp vintage costume jewelry

Norma Jewelry Corp vintage costume jewelry
Founded by Alfred Benjamin Shawl, American company Norma Jewelry Corp. began producing costume decorations in 1944. However, the company existed for just over 10 years, from 1944 to 1954. During this period Alfred Benjamin Shawl had several patents for some interesting jewelry designs. In particular, Water Girl (1947), Accordionist (1948) and Cow Girl (1949). According to “American Costume Jewelry” book by Brunalti, he registered the last patent in September 1954. Since there is no information about the company after this, Norma Jewelry most likely ceased to exist in the late 1950s.
Traditionally, jewelers used sterling silver in their brooches design, often gold plated. Also, the use of rhinestones, cabochons, and especially the lucite insert – characteristic of the design. Besides, the design of the 1950s includes the use of colored enamels and semi-precious stones. In fact, the jelly belly jewelry series was very popular in the 1940s and is highly collectible in our time. Noteworthy, each product of this company has marking – Norma Sterling Pat.Pend.

Rabbit taking off its hat and holding a cane brooch. Gold plated sterling silver, lucite, red cabochon, rhinestones. 1944. 5.5 cm

Rabbit taking off its hat and holding a cane brooch. Gold plated sterling silver, lucite, red cabochon, rhinestones. 1944. 5.5 cm

Is this rabbit with a cane, which in a greeting gesture raised its top hat, is similar to the White Rabbit from Alice?

Norma Jewelry Corp vintage costume jewelry

Puss in Boots brooch. Sterling silver

Puss in Boots with a cane brooch. Sterling silver, lucite. 1945

Hunting dog with a rifle vintage brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945

Hunting dog with a rifle vintage brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945

Grandma Duck brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945

Grandma Duck brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945

Apple pendant. Sterling silver, green enamel, peridot, abstract design. 1950s

Apple pendant. Sterling silver, green enamel, peridot, abstract design. 1950s

Cowboy sterling silver brooch pin

American vintage jewelry. Cowboy sterling silver brooch pin

Dancer pin. Gold plated, sterling silver, amber color cabochons. Vintage 1950s

Dancer pin. Gold plated, sterling silver, amber color cabochons. Vintage 1950s

Dutch water boy brooch. Sterling silver, gold plated

One of paired brooches, Dutch water boy. Sterling silver, gold plated

Water girl 1940s brooch, sterling silver, gold plated

Water girl 1940s brooch, sterling silver, gold plated