Kaleidoscope effect

Jewellery kaleidoscope

Norma Jewelry Corp vintage costume jewelry

Spread the love
Norma Jewelry Corp vintage costume jewelry

Duck with umbrella brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945. Norma Jewelry Corp vintage costume jewelry

Norma Jewelry Corp vintage costume jewelry
The American company Norma Jewelry Corp., founded by Alfred Benjamin Shawl, began making jewelry in 1944. The company headquartered at 15 W. 47th St. New York 19, NY went out of business in 1959.
The most interesting jewelry designs included Water Girl (1947), Accordionist (1948) and Cow Girl (1949), among others.
Traditionally, jewelers used 925 sterling silver, gilding, rhinestones, glass cabochons and a lucite insert, which is especially characteristic of the design. In addition, the 1950s design useв colored enamels and semi-precious stones. The Jelly Belly series was very popular in the 1940s and is highly collectible today. Also, the marking includes “Norma Sterling Pat.Pend”.
According to Brunialti Guide to American Costume Jewelry, the company applied for a patent in September 1954, and this was the last mention of the company. However, according to my research, the company existed until 1960. Thus, the Greater New York Industrial Directory (published in 1957) lists Norma Jewelry Corp as an active company.
Noteworthy, there were two eponymous jewelry trademarks “Norma” used by Joseph H. Meyer Bros (Brooklyn, NY, since 1938), and by Sadler, F.H. (Attleboro, Mass., since 1922).

Rabbit taking off its hat and holding a cane brooch. Gold plated sterling silver, lucite, red cabochon, rhinestones. 1944. 5.5 cm

Rabbit taking off its hat and holding a cane brooch. Gold plated sterling silver, lucite, red cabochon, rhinestones. 1944. 5.5 cm

1953 Catalog of Copyright Entries

1953 Catalog of Copyright Entries

Trademark 1944-1959

Trademark 1944-1959

Norma Jewelry Corp vintage costume jewelry

Puss in Boots brooch. Sterling silver

Puss in Boots with a cane brooch. Sterling silver, lucite. 1945

Hunting dog with a rifle vintage brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945

Hunting dog with a rifle vintage brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945

Grandma Duck brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945

Grandma Duck brooch. 4.5 cm. Gold plated sterling silver, lucite. 1944-1945

Apple pendant. Sterling silver, green enamel, peridot, abstract design. 1950s

Apple pendant. Sterling silver, green enamel, peridot, abstract design. 1950s

Cowboy sterling silver brooch pin

American vintage jewelry. Cowboy sterling silver brooch pin

Dancer pin. Gold plated, sterling silver, amber color cabochons. Vintage 1950s

Dancer pin. Gold plated, sterling silver, amber color cabochons. Vintage 1950s

Dutch water boy brooch. Sterling silver, gold plated

One of paired brooches, Dutch water boy. Sterling silver, gold plated

Water girl 1940s brooch, sterling silver, gold plated

Water girl 1940s brooch, sterling silver, gold plated