Norma Jewelry Corp vintage costume jewelry

Norma Jewelry Corp vintage costume jewelry
The American company Norma Jewelry Corp., founded by Alfred Benjamin Shawl, began making jewelry in 1944. The company headquartered at 15 W. 47th St. New York 19, NY went out of business in 1959.
The most interesting jewelry designs included Water Girl (1947), Accordionist (1948) and Cow Girl (1949), among others.
Traditionally, jewelers used 925 sterling silver, gilding, rhinestones, glass cabochons and a lucite insert, which is especially characteristic of the design. In addition, the 1950s design useв colored enamels and semi-precious stones. The Jelly Belly series was very popular in the 1940s and is highly collectible today. Also, the marking includes “Norma Sterling Pat.Pend”.
According to Brunialti Guide to American Costume Jewelry, the company applied for a patent in September 1954, and this was the last mention of the company. However, according to my research, the company existed until 1960. Thus, the Greater New York Industrial Directory (published in 1957) lists Norma Jewelry Corp as an active company.
Noteworthy, there were two eponymous jewelry trademarks “Norma” used by Joseph H. Meyer Bros (Brooklyn, NY, since 1938), and by Sadler, F.H. (Attleboro, Mass., since 1922).

Norma Jewelry Corp vintage costume jewelry