Jewellery Kaleidoscope

Jewelry trademark history

Marie Claire vintage costume jewelry

Marie Claire vintage costume jewelry

Bow ribbon sterling silver pin. 1990s. Marie Claire vintage costume jewelry

Marie Claire vintage costume jewelry

Despite the fact that the history of Marie Claire jewelry began only in the late 1990s, the brand itself has a rather long history. First published in France in 1937, the monthly women’s magazine Marie Claire has become a world famous brand. The name of the magazine comes from the title of the novel by Marguerite Audoux – L’Atelier de Marie-Claire (1920). French readers flocked to the newsstands to buy the next fresh issue of this magazine, which was a huge success.
However, in 1942, the authorities of the German occupation in France stopped the publication of most of the magazines, including Marie Claire. The publication of the magazine resumed only in 1954.
In 1976, Marie Claire founder, Jean Prouvost handed over his business to his granddaughter Evelyn. She began to cooperate with L’Oréal, and in 1994 with the American company Hearst. On the 50th anniversary of Marie Claire, Vanessa Paradis graced the cover of the iconic magazine.
The French brand owned several trademarks for the production of a variety of goods – from umbrellas and bags to sunglasses and optics. In addition, Marie Claire owned 2 trademarks for the production of accessories and jewelry. Among them, in particular, MC Marie Claire by Marie Claire Album, and MC Marie Claire. Both trademarks ceased to exist in 2011 and 2006 respectively.

Gold plated abstract clip on earrings. 4.5 cm. 1990s

Gold plated abstract clip on earrings. 4.5 cm. 1990s

Maker's mark

Maker’s mark

Marie Claire vintage costume jewelry

Black enamel gold tone clover stud earrings

Black enamel gold tone clover stud earrings

Charms. Sterling silver over brass, black enamel, Swarovski crystals

Charms. Sterling silver over brass, black enamel, Swarovski crystals

Heart polished gold tone charms

Heart polished gold tone charms

Ornate round shaped clip on earrings. Silver plated, Swarovski crystals. 1990s

Ornate round shaped clip on earrings. Silver plated, Swarovski crystals. 1990s

Pate De Verre gold art glass clip on earrings and pendant

Pate De Verre gold art glass clip on earrings and pendant

Pink heart with flower pendant. Silver tone alloy, enamel, Swarovski crystals

Pink heart with flower pendant. Silver tone alloy, enamel, Swarovski crystals

Round shaped ornate pendant. Silver plated, Swarovski crystals, black enamel. 1990s

Round shaped ornate pendant. Silver plated, Swarovski crystals, black enamel. 1990s

Signature

Signature

Trademarks

Trademarks

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