L Fonts vintage costume jewelry

L Fonts vintage costume jewelry
Brooch and earrings. 12 K gold, jade. 1970s. L Fonts vintage costume jewelry

L Fonts vintage costume jewelry (1973-1978)

The history of fine L’Fonts costume jewelry marked “L’F” lasted a short period from 1973 to 1978. Launched by a Providence-based conglomerate Amtel, Inc., in Houston, Texas, L’Fonts Ltd Designers’ Collection jewelry was sold in branded boxes with a little information on a paper tag.

According to reports, the Amtel corporation headed by its president Jerome Ottmar (June 13, 1916 – May 13, 1993), employed about 300 people and had two factories for the production of costume jewelry. In addition, Amtel had subsidiaries in the Bronx, New York, where about 125 craftsmen worked. Besides, they had industrial plants in Chicago, Houston, Kansas, and Los Angeles, which employed from 100 to 300 people, including office workers.

Amtel’s designers used high-quality materials – 12 or 14 karat gold, carved shells, cultured pearls, opals, jade, amethyst and other natural stones – to create exquisite filigree jewelry.
Amtel, which Jerome Ottmar had led since 1958, ceased to exist after his retirement in 1978. Noteworthy, Mr. Ottman completely left the jewelry business, taking up other business.


1973 catalog
1973 catalog
Maker's mark
Maker’s mark
Trademark by Amtel, Inc.
Trademark by Amtel, Inc.

L Fonts vintage costume jewelry

12 K gold, citrine dangle pendant
12 K gold, citrine dangle pendant
Bracelet, clip-on-earrings and sunburst brooch by L'Fonts, 1973 catalog
Bracelet, clip-on-earrings and sunburst brooch by L’Fonts, 1973 catalog
Bracelets, Houston Jewelry Catalog 1973
Bracelets, Houston Jewelry Catalog 1973
Butterflies pendant. 12 K gold filled, enamel, crystals
Butterflies pendant. 12 K gold filled, enamel, crystals
Cameo pendant, filigree frame. 12 K gold filled, carved shell
Cameo pendant, filigree frame. 12 K gold filled, carved shell
Cufflinks. 12 K gold filled, jade
Cufflinks. 12 K gold filled, jade
Fashion Flair brooch and bracelet, 1973 catalog
Fashion Flair brooch and bracelet, 1973 catalog
Filigree frame cameo earrings. 12 K gold, carved shell
Filigree frame cameo earrings. 12 K gold, carved shell
Flower 12 K gold filled rhinestone screw back earrings
Rose Flower 12 K gold filled rhinestone screw back earrings
Flower pendant. Pink rhinestones, 12 K gold finish on sterling silver, cultured pearl
Flower pendant. Pink rhinestones, 12 K gold finish on sterling silver, cultured pearl
Genuine fiery opals and handcarved cameo jewelry, 1973 catalog
Genuine fiery opals and handcarved cameo jewelry, 1973 catalog
Houston Jewelry Catalog 1973
Houston Jewelry Catalog 1973
Insect brooch. Freshwater pearl, 12 K gold, jade
Insect brooch. Freshwater pearl, 12 K gold, jade
Jade and cultural pearl 12 K gold filled circle pin. 1960s
Jade and cultural pearl 12 K gold filled circle pin. 1970s
Nephrite 12 K gold filled pendant
Nephrite 12 K gold filled pendant
Oval brown hessonite stone 12 K gold filled brooch
Oval brown genuine stone 12 K gold filled brooch
Pagoda design pendant. Jade, 14 K gold filled
Pagoda design pendant. Jade, 14 K gold filled
Vintage brooch pendant and earrings. 12 K gold, genuine stone
Vintage brooch pendant and earrings. 12 K gold, genuine stone
Trademark
Trademark
Original L'Fonts Ltd. box included information printed on paper
Original box included information printed on paper

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