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L Fonts vintage costume jewelry

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L Fonts vintage costume jewelry

Brooch and earrings. 12 K gold, jade. 1970s. L Fonts vintage costume jewelry

L Fonts vintage costume jewelry (1973-1978)

The history of fine L’Fonts costume jewelry marked “L’F” lasted a short period from 1973 to 1978. Launched by a Providence-based conglomerate Amtel, Inc., in Houston, Texas, L’Fonts Ltd Designers’ Collection jewelry was sold in branded boxes with a little information on a paper tag.

According to reports, the Amtel corporation headed by its president Jerome Ottmar (June 13, 1916 – May 13, 1993), employed about 300 people and had two factories for the production of costume jewelry. In addition, Amtel had subsidiaries in the Bronx, New York, where about 125 craftsmen worked. Besides, they had industrial plants in Chicago, Houston, Kansas, and Los Angeles, which employed from 100 to 300 people, including office workers.

Amtel’s designers used high-quality materials – 12 or 14 karat gold, carved shells, cultured pearls, opals, jade, amethyst and other natural stones – to create exquisite filigree jewelry.
Amtel, which Jerome Ottmar had led since 1958, ceased to exist after his retirement in 1978. Noteworthy, Mr. Ottman completely left the jewelry business, taking up other business.


1973 catalog

1973 catalog

Maker's mark

Maker’s mark

Trademark by Amtel, Inc.

Trademark by Amtel, Inc.

L Fonts vintage costume jewelry

12 K gold, citrine dangle pendant

12 K gold, citrine dangle pendant

Bracelet, clip-on-earrings and sunburst brooch by L'Fonts, 1973 catalog

Bracelet, clip-on-earrings and sunburst brooch by L’Fonts, 1973 catalog

Bracelets, Houston Jewelry Catalog 1973

Bracelets, Houston Jewelry Catalog 1973

Butterflies pendant. 12 K gold filled, enamel, crystals

Butterflies pendant. 12 K gold filled, enamel, crystals

Cameo pendant, filigree frame. 12 K gold filled, carved shell

Cameo pendant, filigree frame. 12 K gold filled, carved shell

Cufflinks. 12 K gold filled, jade

Cufflinks. 12 K gold filled, jade

Fashion Flair brooch and bracelet, 1973 catalog

Fashion Flair brooch and bracelet, 1973 catalog

Filigree frame cameo earrings. 12 K gold, carved shell

Filigree frame cameo earrings. 12 K gold, carved shell

Flower 12 K gold filled rhinestone screw back earrings

Rose Flower 12 K gold filled rhinestone screw back earrings

Flower pendant. Pink rhinestones, 12 K gold finish on sterling silver, cultured pearl

Flower pendant. Pink rhinestones, 12 K gold finish on sterling silver, cultured pearl

Genuine fiery opals and handcarved cameo jewelry, 1973 catalog

Genuine fiery opals and handcarved cameo jewelry, 1973 catalog

Houston Jewelry Catalog 1973

Houston Jewelry Catalog 1973

Insect brooch. Freshwater pearl, 12 K gold, jade

Insect brooch. Freshwater pearl, 12 K gold, jade

Jade and cultural pearl 12 K gold filled circle pin. 1960s

Jade and cultural pearl 12 K gold filled circle pin. 1970s

Nephrite 12 K gold filled pendant

Nephrite 12 K gold filled pendant

Oval brown hessonite stone 12 K gold filled brooch

Oval brown genuine stone 12 K gold filled brooch

Pagoda design pendant. Jade, 14 K gold filled

Pagoda design pendant. Jade, 14 K gold filled

Vintage brooch pendant and earrings. 12 K gold, genuine stone

Vintage brooch pendant and earrings. 12 K gold, genuine stone

Trademark

Trademark

Original L'Fonts Ltd. box included information printed on paper

Original box included information printed on paper