Juliana Vintage jewellery

Juliana Vintage jewellery
Owned by the American company Delizza and Elster Inc. (abbreviated as D&E), Juliana appeared in 1953 and lasted until 1990.
Founded in the 1940s by Robert De Lizza and Harold Elster, Delizza and Elster Inc. became one of the largest jewelry manufacturers in the United States. Already in the first years of its operation, the company signed contracts with hundreds of firms in the US and abroad.
The list of companies for which D&E has created jewelry is impressive. These are well-known jewelry brands such as Weiss, Alice Caviness, Ballet, Celebrity, Hobe, Hattie Carnegie, Kenneth J. Lane, Kramer, and Karu.
Noteworthy, the company did not label the jewelry created for these brands. In 1953, the company launched the Juliana jewelry line, which has become a collector’s item today.
Originally, the craftsmen did not label this line of jewelry, as large stores and companies preferred to see the Juliana name only on attached tags.
Apparently, as a result of numerous negotiations, since 1967, large department stores began to sell jewelry marked “Juliana”.
Although Mr. De Lizza wanted his jewelry to be labeled “De Lizza and Elster”, the name “Juliana” became more popular. What’s more, these pieces are among the most sought-after on the market, and can fetch up to several thousand dollars at auctions.

Notably, for those interested in D&E Juliana, there is an excellent reference book, Memoirs of a Fashion Jewelry Manufacturer, written by Frank DeLizza and published in 2006. Born in 1953, Frank is the son of the founder and head of Delizza and Elster Inc.

Juliana Vintage jewellery