Joel Arthur Rosenthal precious art JAR jewellery
The history of JAR began in 1977. The name of the brand is actually an abbreviation of Joel Arthur Rosenthal. Born in Bronx, New York in 1943, Rosenthal studied history at Harvard, and worked in the film industry. However, passion for jewelry led him to Bulgari.
In the 1970s, he settled in Paris and began producing fine jewelry.
Known as the Faberge of our time, he produced around 80 pieces per year. Traditionally, his designs include flowers and branches, recreated from precious metal and covered with small gems. The revival of naturalism, which occurred in the 1980s thanks to JAR, has become the most characteristic of jewelry design in the 1990s. Naturalistic motifs received a fresh, and often sculptural three-dimensional embodiment.
Noteworthy, JAR has destroyed the boundaries between decorative and sculptural decorations, just as Lalique did with his art nouveau jewelry at the beginning of the 20th century.