Jewelry for men – Swank artful cufflinks
Swank artful cufflinks
The history of Swank jewelry trademark began in 1927 as a part of advertising campaign. However, the company items named Swank Products, Inc. appeared only in 1936. The company shortened its name to Swank, Inc.
Founded in 1897, Attleboro Manufacturing Co. specialized in the manufacture and sale of women’s jewelry. Very soon, there was a great fire that destroyed the factory and the whole area of the city of Attleboro. Fortunately, some decorations and machines were saved. So, the company moved production to a nearby building, which remained the center of business for the next 100 years.
In 1908 the company created a new division “Baer and Wilde”, which focused on the production of men’s jewelry. One of its lines, “Kum-A-Part” button cufflinks became highly popular.
Swank artful cufflinks
Noteworthy, in the 1980s, the company re-introduced the women’s line under the name Anne Klein. Up until May 2012, Swank, Inc. manufactured products for such brands as Liz Claiborne, Geoffrey Beene, Tommy Hilfiger, Kenneth Cole, Nautica and Chaps. According to sources, Randa Accessories company acquired Swank Inc. in May 2012.
During the Second World War, the company made medallions for soldiers and other emblems for the army.
At the same time, the men’s jewelry enjoyed success, and the company stopped making jewelry for women.
After the war ended, Swank expanded its production to other areas including perfumes, wallets, belts and other accessories for men.
In 1950′s and 60′s, Swank, Inc. began to acquire other brands to continue the expansion. Among them were the Prince Gardner, Crestline Manufacturing, and Alco Leather Manufacturing Corporation.