Italian jewelry brand Prada
Prada jewelry brand history
Italian fashion house Prada began its activity in 1913, when Mario Prada opened a small shop in Milan selling his bags and suitcases. Mario created truly exclusive items using rare and expensive materials: walrus skin, semi-precious stones, tortoise shell, rare tree species, python skin, suede, etc. He invited his brother Martino to help. Their boutique Fratelli Prada (“Prada brothers” in Italian) was very popular among VIP clients.
Mario Prada died in 1952, and his his daughter Maria took over the family business. She managed to take the brand to the next level. Thanks to her efforts, the Prada house became known outside of Italy.
Noteworthy, in 1996 PRADA S.A. founded the Prada jewelry trademark on production of various items. In particular, rings, necklaces, bracelets, brooches, earrings, hair clips, watches, as well as a line of jewelry for men – tie clips, etc. Along with precious metals and gems, craftsmen often used metal alloys, plastic, smalt, Swarovski crystals, and leather. In particular, famous Saffiano leather, which is invariably present in every jewelry collection.
In 2006, the fashion house became more popular thanks to the film “The Devil Wears Prada” with gorgeous actresses Meryl Streep and Anne Hathaway. Noteworthy, all actresses appeared mainly in clothes, shoes, accessories and jewelry made by Prada. In 2012, Prada again appeared in The Great Gatsby, for which they made a collection of 40 Art Deco costumes. The film won the Best Dressed Award.
Italian jewelry brand Prada
The use of non-standard materials, designs and techniques is striking in its diversity. These are knitted and suede pins, bright plastic pendants, bracelets made of ostrich skin, and dangling earrings made of platinum and diamonds. Most Prada ornaments have branded logo or mark.
