Kaleidoscope effect

Jewellery kaleidoscope

Gus Sherman vintage costume jewelry

Gus Sherman vintage costume jewelry

Starburst brooch. Rhinestones, faux pearls. 1950s. Gus Sherman vintage costume jewelry

Sherman vintage costume jewelry
A descendant of jewish immigrants from Eastern Europe, Gustave Sherman (born October 15, 1910) began his career as a jewelry salesman in his native Montreal. His interest in the jewelry business led him to open “G. Sherman & Company LTD” in 1947. Gus Sherman began working in partnership with Ukrainian-born jeweler Dmytro Kuritza. Noteworthy, a professional jeweler, Kuritza was Sherman’s only employee for several years. Gradually, the company expanded and hired other craftsmen.
Traditionally, jewelers used triple rhodium plating, innovative gold plating and Austrian crystals. Handcrafted from high quality materials, their jewelry was very expensive. From the very beginning of the company’s work, the price of jewelry reached $ 50, which is 10 times more expensive in the equivalent of today’s money. Already in the 1950s, sold in boutiques and the most expensive department stores in Canada, their jewelry gained fame in New York and Paris.
In the 1970s, glamorous crystal jewelry became less popular, and geometric shapes made from alloys of silver and gold tones were in vogue. However, Sherman never allowed himself to “cheapen” his jewelry at the expense of materials and workmanship.
70-year-old Gustave Sherman retired in 1980, and the company ceased to exist. Four years later, in 1984 he passed away.
Due to the high quality and small editions, Sherman jewelry pieces have a high collection value.

Crescent clear crystals brooch

Crescent clear crystals brooch. 6 cm. 1950s

Signature

Signature

Sherman vintage costume jewelry

Aurora Berealis rhinestones metal alloy clips. 3.2 cm. 1960s

Aurora Berealis rhinestones metal alloy clips. 3.2 cm. 1960s

Crystal feather brooch

Crystal feather brooch

Feather design brooch and earrings. Aurora borealis rhinestones, metal alloy. 1950s

Feather design brooch and earrings. Aurora borealis rhinestones, metal alloy. 1950s

Flower wreath design brooch. Metal alloy, crystals. 6 cm. 1950s

Flower wreath design brooch. Metal alloy, crystals. 6 cm. 1950s

Leaf design Aurora borealis rhinestones brooch

Leaf design Aurora borealis crystals brooch

Maple leaf brooch of 1967 celebrating 100th birthday of Canada

Maple leaf brooch of 1967 celebrating 100th birthday of Canada

Peacock aurora borealis crystals brooch

Peacock aurora borealis crystals brooch

Pink and clear aurora borealis rhinestones brooch and earrings

Pink and clear aurora borealis crystals brooch and earrings

Swarovski marquise rhinestones gold plated brooch

Swarovski marquise rhinestones gold plated brooch

Vintage gold tone metal and Swarovski crystals necklace and clip on earrings. 1950s

Vintage gold plated metal and Swarovski crystals necklace and clip on earrings. 1950s

Signature

Signature

Jewels of elegance by Sherman

Jewels of elegance by Sherman