Gus Sherman vintage costume jewelry
Sherman vintage costume jewelry
A descendant of jewish immigrants from Eastern Europe, Gustave Sherman (born October 15, 1910) began his career as a jewelry salesman in his native Montreal. His interest in the jewelry business led him to open “G. Sherman & Company LTD” in 1947. Gus Sherman began working in partnership with Ukrainian-born jeweler Dmytro Kuritza. Noteworthy, a professional jeweler, Kuritza was Sherman’s only employee for several years. Gradually, the company expanded and hired other craftsmen.
Traditionally, jewelers used triple rhodium plating, innovative gold plating and Austrian crystals. Handcrafted from high quality materials, their jewelry was very expensive. From the very beginning of the company’s work, the price of jewelry reached $ 50, which is 10 times more expensive in the equivalent of today’s money. Already in the 1950s, sold in boutiques and the most expensive department stores in Canada, their jewelry gained fame in New York and Paris.
In the 1970s, glamorous crystal jewelry became less popular, and geometric shapes made from alloys of silver and gold tones were in vogue. However, Sherman never allowed himself to “cheapen” his jewelry at the expense of materials and workmanship.
70-year-old Gustave Sherman retired in 1980, and the company ceased to exist. Four years later, in 1984 he passed away.
Due to the high quality and small editions, Sherman jewelry pieces have a high collection value.