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Giovanni vintage costume jewelry

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Giovanni vintage costume jewelry

Rose brooch of gold tone. 1960s. Giovanni vintage costume jewelry

Giovanni vintage costume jewelry (1959-1980)
The history of Giovanni Cerrito jewelry trademark and Giovanni Inc corporation founded by Longcraft began in 1959. Founded in 1878 in Boston by Thomas Long, Longcraft company still exists, but under a different name – Long’s Jewelry. Noteworthy, the first renewal of the trademark took place in 1980, and Giovanni ceased to exist.
However, in 1993 Providence RI based jewelry corporation Giovanni Inc launched GIO trademark on manufacture of costume jewelry.

Compared to Givenchy, floral series signed Giovanni immediately won the popularity of women all over the world. A careful approach to the choice of materials, constant development of design and style, combined with the quality led to success.

According to belief, a symbol of hope, love and faith in a miracle, the Rose of Christ blooms in snowy mountains on Christmas Eve. This legend served as the inspiration for the creation of the eponymous collection “The Legend of the Christmas Rose”, produced in the early 1960s.

The iconic Rose brooch, which is the hallmark of Giovanni jewelry. This extraordinarily beautiful and magnificently made brooch made of gold tone metal. Beautiful detailed rose flower with tiny streaks and finely worked petals

The iconic Rose brooch, the hallmark of Giovanni

Signature

Maker’s mark

Costume jewelry mark of Giovanni, Inc., Providence, Rhode Island. First used April 1959

Giovanni, Inc., Providence, Rhode Island. First used April 1959

Giovanni vintage costume jewelry

Bow brooch of gold tone

Bow gold tone brooch

A couple of butterflies on a branch. Textured gold tone pin

A couple of butterflies on a branch textured gold tone pin

Angel fish brooch. Gold tone, black and white enamel, rhinestones

Angel fish gold tone, black and white enamel, rhinestones brooch

Autumn leaf brooch. Gold tone jewelry alloy, enamel

Autumn leaf gold tone, enamel brooch

Blue enamel fish brooch

Blue enamel and gold tone fish brooch

Bow gold tone brooch

Ribbon Bow gold tone vintage brooch

Candle Lamp Christmas brooch

Candle Lamp Christmas brooch

Cute dog brooch. Jewelry alloy of gold tone, enamel crystals. 4.8 cm

Cute dog gold tone, enamel, crystals brooch. 4.8 cm

Enameled leaf clips, vintage

Enameled leaf clips, vintage

Fairy Peacock Brooch. Jewelry alloy color of yellow gold. Emerald green and light green enamel. Crystal eye. 1970s 7.2 cm

Fairy Peacock Brooch. Gold tone, emerald green and light green enamel. Crystal eye. 1970s 7.2 cm

Five petal gold tone brooch, vintage

Five petal gold tone brooch, vintage

Flower brooch. 1960s. Jewelry alloy of gold tone

Flower brooch of gold tone. 1960s

Pansy Flower Pin Brooch

Pansy Flower Pin Brooch

Pink rose brooch. Jewelry alloy of gold tone, enamel

Pink rose brooch. Gold tone, enamel

Saxophone vintage brooch. Jewelry alloy. 7 cm

Saxophone vintage brooch. 7 cm

Sea gull three dimensinal brooch

Sea gull three dimensional brooch

Silver tone butterfly brooch

Silver tone butterfly brooch

Strawberry vintage brooch. 4,5 cm

Strawberry brooch. 4,5 cm

Three leaf gold tone textured brooch

Three leaf gold tone textured brooch

Tiger. Black enamel, gold tone metal brooch

Tiger brooch. Black enamel, gold tone

Two hearts brooch. Jewelry alloy, pearl

Two hearts brooch with pearl

Varnished enamelled brooch Autumn leaf. Jewelry alloy, enamel, lacquer. 7 cm

Autumn leaf brooch. Enamel, lacquer. 7 cm

Shell with pearl gold tone brooch. 4 cm. 1970s

Shell with pearl gold tone brooch. 4 cm. 1970s

Maker's mark

Maker’s mark

Giovanni Cerrito trademark

Giovanni Cerrito trademark

Legend of the Christmas Rose

Legend of the Christmas Rose

GIO trademark, since 1993:

Renewed in 1993 trademark

Renewed in 1993 GIO trademark

Poinsettia flower Christmas brooch pin. Enamel, gold tone, rhinestones

Poinsettia flower Christmas brooch pin. Enamel, gold tone, rhinestones

Spiral Christmas tree brooch pin of gold tone, red and green rhinestones

Spiral Christmas tree brooch pin of gold tone, red and green rhinestones

Yellow gold tone textured metal clip-on earrings

Yellow gold tone textured metal clip-on earrings

GIO Maker's mark

GIO Maker’s mark