Giovanni vintage costume jewelry
Rose brooch of gold tone. 1960s. Giovanni vintage costume jewelry
Giovanni vintage costume jewelry (1959-1980)
The history of Giovanni Cerrito brand founded by Longcraft as a jewelry line, began in 1959. Founded in 1878 in Boston by Thomas Long, Longcraft company still exists, but under a different name – Long’s Jewelry. Noteworthy, the first renewal of the trademark took place in 1980, and Giovanni ceased to exist.
Compared to Givenchy, floral series signed Giovanni immediately won the popularity of women all over the world. A careful approach to the choice of materials, constant development of design and style, combined with the quality led to success.
According to belief, a symbol of hope, love and faith in a miracle, the Rose of Christ blooms in snowy mountains on Christmas Eve. This legend served as the inspiration for the creation of the eponymous collection “The Legend of the Christmas Rose”, produced in the early 1960s.
The iconic Rose brooch, the hallmark of Giovanni. Gold tone metal
Maker’s mark
Giovanni vintage costume jewelry
Bow brooch of gold tone
A couple of butterflies on a branch. Textured gold tone pin
Angel fish brooch. Gold tone, black and white enamel, rhinestones
Autumn leaf brooch. Gold tone, enamel
Blue enamel and gold tone fish brooch
Ribbon Bow gold tone vintage brooch
Candle Lamp Christmas brooch
Cute dog brooch. Gold tone, enamel, crystals. 4.8 cm
Enameled leaf clips, vintage
Fairy Peacock Brooch. Gold tone, emerald green and light green enamel. Crystal eye. 1970s 7.2 cm
Five petal gold tone brooch, vintage
Flower brooch of gold tone. 1960s
Pansy Flower Pin Brooch
Pink rose brooch. Gold tone, enamel
Saxophone vintage brooch. 7 cm
Sea gull three dimensional brooch
Silver tone butterfly brooch
Strawberry brooch. 4,5 cm
Three leaf gold tone textured brooch
Tiger brooch. Black enamel, gold tone
Two hearts brooch with pearl
Autumn leaf brooch. Enamel, lacquer. 7 cm
Shell with pearl gold tone brooch. 4 cm. 1970s
Maker’s mark
Giovanni Cerrito trademark
Legend of the Christmas Rose
