Kaleidoscope effect

Jewellery kaleidoscope

Giovanni vintage costume jewelry

Giovanni vintage costume jewelry

Gorgeous Rose brooch. Jewelry alloy of gold tone. Giovanni vintage costume jewelry

Giovanni vintage costume jewelry
This incredibly beautiful Christmas rose is a masterpiece of art. There is a legend that this rose blooms in snowy mountains on Christmas Eve, and it is called the “snow rose” or the Rose of Christ. Christmas rose is a symbol of hope, love and faith in a miracle! This legend of the Christmas rose served as the inspiration for the creation of the eponymous collection “The Legend of the Christmas Rose”, produced in the 1960s.
Noteworthy, Giovanni is not the name of a company, but a trademark of a jewelry line, the main idea of ​​which was floral motifs produced by Longcraft. Immediately, Giovanni jewelry, created by Longcraft, and in particular, its floral series, won the popularity of women all over the world. A careful approach to the choice of materials, constant development in the field of design and style, combined with the quality of products, led to success. By the way, late Giovanni decorations are compared to Givenchy.

The iconic Rose brooch, which is the hallmark of Giovanni jewelry. This extraordinarily beautiful and magnificently made brooch made of gold tone metal. Beautiful detailed rose flower with tiny streaks and finely worked petals

The iconic Rose brooch, which is the hallmark of Giovanni jewelry. This extraordinarily beautiful and magnificently made brooch of gold tone metal. Beautiful flower with tiny streaks and finely worked petals

Interestingly, if the marking “Giovanni” is clearly stamped – most likely, such decoration was produced in the 1960-1970s. But if the mark is blurred, it means that the date of the creation – the 1980s-90s.

Longcraft company founded in 1878 in Boston by Thomas Long still exists, but under a different name – Long’s Jewelry. The most famous jewelry of this brand are brooches and clips in the form of flowers and rosebuds. Traditionally, materials for Giovanni jewelry – gold and silver plating, enamel and crystals of various colors.

Giovanni vintage costume jewelry