
Rose brooch of gold tone. 1960s. Giovanni vintage costume jewelry
Giovanni vintage costume jewelry (1959-1980)
The history of Giovanni Cerrito brand founded by Longcraft as a jewelry line, began in 1959. Founded in 1878 in Boston by Thomas Long, Longcraft company still exists, but under a different name – Long’s Jewelry. Noteworthy, the first renewal of the trademark took place in 1980, and Giovanni ceased to exist.
Compared to Givenchy, floral series signed Giovanni immediately won the popularity of women all over the world. A careful approach to the choice of materials, constant development of design and style, combined with the quality led to success.
According to belief, a symbol of hope, love and faith in a miracle, the Rose of Christ blooms in snowy mountains on Christmas Eve. This legend served as the inspiration for the creation of the eponymous collection “The Legend of the Christmas Rose”, produced in the early 1960s.

The iconic Rose brooch, the hallmark of Giovanni. Gold tone metal

Maker’s mark
Giovanni vintage costume jewelry

Bow brooch of gold tone

A couple of butterflies on a branch. Textured gold tone pin

Angel fish brooch. Gold tone, black and white enamel, rhinestones

Autumn leaf brooch. Gold tone, enamel

Blue enamel and gold tone fish brooch

Ribbon Bow gold tone vintage brooch

Candle Lamp Christmas brooch

Cute dog brooch. Gold tone, enamel, crystals. 4.8 cm

Enameled leaf clips, vintage

Fairy Peacock Brooch. Gold tone, emerald green and light green enamel. Crystal eye. 1970s 7.2 cm

Five petal gold tone brooch, vintage

Flower brooch of gold tone. 1960s

Pansy Flower Pin Brooch

Pink rose brooch. Gold tone, enamel

Saxophone vintage brooch. 7 cm

Sea gull three dimensional brooch

Silver tone butterfly brooch

Strawberry brooch. 4,5 cm

Three leaf gold tone textured brooch

Tiger brooch. Black enamel, gold tone

Two hearts brooch with pearl

Autumn leaf brooch. Enamel, lacquer. 7 cm

Shell with pearl gold tone brooch. 4 cm. 1970s

Maker’s mark

Giovanni Cerrito trademark

Legend of the Christmas Rose