Rose brooch of gold tone. 1960s. Giovanni vintage costume jewelry
Giovanni vintage costume jewelry (1959-1980)
The history of Giovanni Cerrito jewelry trademark and Giovanni Inc corporation founded by Longcraft began in 1959. Founded in 1878 in Boston by Thomas Long, Longcraft company still exists, but under a different name – Long’s Jewelry. Noteworthy, the first renewal of the trademark took place in 1980, and Giovanni ceased to exist.
However, in 1993 Providence RI based jewelry corporation Giovanni Inc launched GIO trademark on manufacture of costume jewelry.
Compared to Givenchy, floral series signed Giovanni immediately won the popularity of women all over the world. A careful approach to the choice of materials, constant development of design and style, combined with the quality led to success.
According to belief, a symbol of hope, love and faith in a miracle, the Rose of Christ blooms in snowy mountains on Christmas Eve. This legend served as the inspiration for the creation of the eponymous collection “The Legend of the Christmas Rose”, produced in the early 1960s.
The iconic Rose brooch, the hallmark of GiovanniMaker’s markGiovanni, Inc., Providence, Rhode Island. First used April 1959
Giovanni vintage costume jewelry
Bow gold tone broochA couple of butterflies on a branch textured gold tone pinAngel fish gold tone, black and white enamel, rhinestones broochAutumn leaf gold tone, enamel broochBlue enamel and gold tone fish broochRibbon Bow gold tone vintage broochCandle Lamp Christmas broochCute dog gold tone, enamel, crystals brooch. 4.8 cmEnameled leaf clips, vintageFairy Peacock Brooch. Gold tone, emerald green and light green enamel. Crystal eye. 1970s 7.2 cmFive petal gold tone brooch, vintageFlower brooch of gold tone. 1960sPansy Flower Pin BroochPink rose brooch. Gold tone, enamelSaxophone vintage brooch. 7 cmSea gull three dimensional broochSilver tone butterfly broochStrawberry brooch. 4,5 cmThree leaf gold tone textured broochTiger brooch. Black enamel, gold toneTwo hearts brooch with pearlAutumn leaf brooch. Enamel, lacquer. 7 cmShell with pearl gold tone brooch. 4 cm. 1970sMaker’s markGiovanni Cerrito trademarkLegend of the Christmas Rose
GIO trademark, since 1993: Renewed in 1993 GIO trademarkPoinsettia flower Christmas brooch pin. Enamel, gold tone, rhinestonesSpiral Christmas tree brooch pin of gold tone, red and green rhinestonesYellow gold tone textured metal clip-on earringsGIO Maker’s mark
