Giovanni vintage costume jewelry

Giovanni vintage costume jewelry (1959-1980)
According to belief, this rose, known as the Rose of Christ, blooms in snowy mountains on Christmas Eve. Christmas rose is a symbol of hope, love and faith in a miracle! This legend of the Christmas rose served as the inspiration for the creation of the eponymous collection “The Legend of the Christmas Rose”, produced in the early 1960s.
The history of Giovanni brand began in 1959 founded by Longcraft as a jewelry line, the main idea of ​​which became floral motifs. Longcraft company, founded in 1878 in Boston by Thomas Long, still exists, but under a different name – Long’s Jewelry. Noteworthy, the first renewal of the trademark took place in 1980, and Giovanni ceased to exist in 2002.
floral series signed Giovanni immediately won the popularity of women all over the world. A careful approach to the choice of materials, constant development of design and style, combined with the quality led to success. By the way, late Giovanni decorations are compared to Givenchy.

Interestingly, if the marking “Giovanni” is clearly stamped – most likely, such decoration was produced in the 1960-1970s. But if the mark is blurred, it means that the date of the creation – the 1980s-90s.

Giovanni vintage costume jewelry