Elzac California vintage costume jewellery

Elzac California vintage costume jewellery
The history of Elzac jewelry began in 1940 when Eliot and Ruth Handler, alongside with their partner Zachary Zemby, founded their company Elzac (Eliot + Zachary). Headquartered in Los Angeles, the company used innovative materials such as ceramic, lucite, fur, feathers, cloth, and wood in unusual, whimsical ways. Incorporated in 1940, Elzac California Jewelry & Gift Ware ceased to exist in 1947.
The demand for costume jewelry was high, and it was an ideal time for for such an innovative jewelry designs. Noteworthy, Eliot jewelers constructed and finished their decorations entirely by hand.
Already in 1941 their products achieved great success and popularity over the next several years. It was during this period when more conventional jewelry materials were in short supply.
Meanwhile, in 1943 the company launched the “Black Magic” line with beautiful decorations made from black plexiglas.
Unfortunately, the popularity of Elzac design waned rapidly after the war, and the company stopped production.

Elzac California vintage costume jewellery