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Jewelry trademark history

Elzac California vintage costume jewellery

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Elzac California vintage costume jewellery

Large 9,5 см brooch from the series Fashion victim. 1940s. Elzac California jewellery

Elzac California vintage costume jewellery
The history of Elzac jewelry began in 1940 when Eliot and Ruth Handler, alongside with their partner Zachary Zemby, founded their company Elzac (Eliot + Zachary). Headquartered in Los Angeles, the company used innovative materials such as ceramic, lucite, fur, feathers, cloth, and wood in unusual, whimsical ways. Incorporated in 1940, Elzac California Jewelry & Gift Ware ceased to exist in 1947.
The demand for costume jewelry was high, and it was an ideal time for for such an innovative jewelry designs. Noteworthy, Eliot jewelers constructed and finished their decorations entirely by hand.
Already in 1941 their products achieved great success and popularity over the next several years. It was during this period when more conventional jewelry materials were in short supply.
Meanwhile, in 1943 the company launched the “Black Magic” line with beautiful decorations made from black plexiglas.
Unfortunately, the popularity of Elzac design waned rapidly after the war, and the company stopped production.

Elzac California jewellery

Lady in a hat brooch. Lucite, Silk Flowers, Ceramic

Elzac California vintage costume jewellery

Brooch from the series 'Victim of Fashion', book piece. Ceramic face, felt, pearl

Brooch from the series ‘Victim of Fashion’, book piece. Ceramic face, felt, pearl

Josephine Baker handmade brooch. Wood, leather, metal. 3 cm. 1940s

The world famous African American dancer Josephine Baker (1906-1975) inspired the designer to create this little masterpiece. Handmade brooch. Wood, leather, metal. 3 cm. 1940s

Pink Flower brooch. Wood, lucite, before 1950

Pink Flower brooch. Wood, lucite, before 1950

African Drummer Boy Ceramic Brooch With Wood and Leather Drum

Drummer Boy Ceramic Brooch. Wood, leather

African mask brooch. Wood carving, handpainted, lucite. 1940s

African mask brooch. Wood carving, lucite. 1940s

Brunette woman handpainted ceramic brooch from the series Fashion victims

Brunette woman ceramic brooch Fashion victims

Ceramic brooch from the series 'Victim of fashion', 1940s. Ceramic face, fabric hat with mother of pearl accent. Wood backing with a metal pin assembly

‘Victim of fashion’ brooch, 1940s. Ceramic, fabric, mother of pearl, wood, metal

Cosmos Brooch. copper-plated copper alloy, lining - ceramics with emerald green glaze

Cosmos Brooch. Copper-plated, ceramics, glaze

Eagle brooch. Wood and lucite

Eagle brooch. Wood and lucite

Exotic brooch from the 'Victim of fashion' series

Brooch from the ‘Victim of fashion’ series

Fashion Victim Figural Brooch. Wood carving, handpainted. 1940s

Fashion Victim Figural Brooch. Wood carving. 1940s

Gold-plated sterling brooch,1945. Lucite and blue rhinestones eyes, depicting a penguin wearing a beret, bow tie and spectacles. 5.5x3.5cm. Marked Sterling

Penguin brooch. Gold-plated, sterling, lucite, rhinestones. 5.5 cm. 1945

Green and orange ceramic and lucite flower brooch. 1940s

Ceramic and lucite flower brooch. 1940s

Handpainted ceramic brooch from the series Fashion victims

Brooch from the series Fashion victims

Native American Indian brooch, handpainted ceramic, metal back

Native American Indian brooch, ceramic, metal back

Owl brooch, 1945. Manufacturer Elzac California Jewelry & Gift Ware. Gold-plated sterling brooch, carved lucite and green cabochons, depicting an owl on a branch. 6x4.2cm. Marked Sterling

Owl on branch brooch, 1945. Gold-plated, sterling, carved lucite and green cabochons. 6 cm

Retro handpainted ceramic brooch from the series Fashion victims

Ceramic brooch from the series Fashion victims

Tibetan face brooch. Handpainted blue, aqua, and maroon colors

Tibetan face brooch

Tribal face brooch. Carved wood, hand painted, a lucite piece at the top and a blue-green trim around the neck. 1940s

Tribal face brooch. Carved wood, lucite. 1940s

Unique vintage brooch from the 'Victim of fashion' series

Brooch from the ‘Victim of fashion’ series

Yellow fish brooch. Lucite, ceramics. 1940s

Yellow fish brooch. Lucite, ceramics. 1940s

1946 ad

1946 ad