DeNicola costume jewellery

Capricorn brooch from the series of Zodiac signs. Gold tone, rhinestones, plastic, enamel. DeNicola costume jewellery

DeNicola costume jewellery (1957-1973)

The history of DeNicola jewelry trademark began in 1957 in New York founded by Jerry DeNicola. The company became known for its high quality costume jewelry. Thanks to exquisite designs, the use of gold and semi-precious stones, DeNicola competed with high-end jewelry brands.
The first collection “The Real Look”, released in 1962, represented marine life. Noteworthy, the company used a variety of designs, from turtles to angels and St. George. One of the most collectible became the line of zodiac signs. In 1964 they made their second collection “Young America”.
Beautiful semi-precious stones, the brilliance of metal and extremely complex design made many connoisseurs give preference to the brand. In fact, DeNicola design has a certain similarity with Cassini, or Carnegie jewelry.
From the very beginning, in the 1950s, DeNicola collaborated with Vogue.
However, in 1970, DeNicola became part of the CAPRI jewelry company and in 1973 the brand ceased to exist.
According to a number of reference books on vintage costume jewelry, DeNicola pieces are highly collectible.