Gold tone bow cameo pendant. 1980s. Verducci vintage costume jewelry

Verducci vintage costume jewelry
Incorporated in October 1977 at the address 862 Charles Street North Providence, Rhode Island, “Verducci Creations, Inc” ceased to exist in 2002. It was a family business of Henry A. Verducci Sr. and his wife Jean Verducci (1937-2018). Innovative jewelry designer, Henry A. Verducci, Sr. has some patents registered by the United States Patent and Trademark Office. Since 2002 he has owned Verducci Enterprises LLC jewelry company in Providence.
Fashionable handcrafted jewelry marked “Verducci” is made from gold-tone metal alloy, multicolor enamel and art glass. Most notable has become “The Verducci Designer Collection” consisting of interchangeable clips with multicolor art glass imitating natural stones. Popular in the 1980s, interchangeable jewelry has not lost its relevance today. Indeed, instead of buying several sets of ear clips, it is more convenient to change the inserts matching the color of outfit.
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B-Fox England. Anchor brooch. Sterling silver, enamel. 7 cm. 1960s. Little Known Vintage Costume Jewelry Brands

Little Known Vintage Costume Jewelry Brands
In the middle of the 20th century, the jewelry industry experienced a real boom. The Second World War, which consumed the reserves of metals, was over. The companies for the production of costume jewelry appeared one after another. However, due to the great competition, many companies quickly ceased to exist, and the short period of their existence is the main reason for their little-knownness.
Another boom in costume jewelry took place in the 1980s, when even perfume manufacturers made costume jewelry to advertise their perfume. All fashion houses, especially European ones, produced costume jewelry which became the queen of the catwalks. Among trendsetters who have shattered all snobbery about costume jewelry was Coco Chanel. According to her, stylish people wear bijoux and everyone else has to wear gold.

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Starburst brooch. Gold tone metal alloy, faux turquoise. 8 cm. 1970s. Judith Green vintage costume jewelry

Judith Green vintage costume jewelry
The history of Judith Green costume jewelry began in the early 1960s and lasted until mid 1970s. Based in New York, the jewelry workshop produced high quality handcrafted jewelry. The creator of these jewelry later became known as Judith Ripka. She founded namesake fine jewelry brand in New York in 1977. However, it was no longer costume jewelry, but expensive luxury jewelry.
Born and raised in New York, Judith developed a passion for jewelry from an early age. Her mother was a fashion designer who emigrated from Europe to the United States. It was she who influenced the development of Judith’s design skills and taught her to see beauty. Judith played for hours with the jewels that were in her mother’s box, trying on and combining them. According to Judith herself, jewelry making is part of her DNA and she always knew she would be a jewelry designer.
A twenty-year-old single mother, she began creating decorations and sold them to neighbors and friends. This is how her first clients and admirers of her talent appeared. At the same time, Judith worked as an assistant jewelry seller under the direction of future president Bergdorf Goodman. While working there, she saw that the jewelry market lacked beautiful pieces of jewelry that could be worn every day and for any occasion. This is how costume jewelry marked Judith Green was born.
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1953 jewelry ad. Winey Creations vintage costume jewelry

Winey Creations vintage costume jewelry
The history of Winey Creations jewelry trademark for the production of bracelets, brooches, rings, earrings and lockets began in January 1936. The trademark owner was Philadelphia, PA based company H. Weinreich Co Inc. According to the records, the company took part in 1939 New York World’s Fair. Noteworthy, H. Weinreich Co Inc. owned two trademarks – Winey Creations (since 1936) and Winey (registered in 1945). Both trademarks ceased to exist in 1960s. This brand’s high-quality, exquisite, handcrafted costume jewelry is a collectible rarity.
Philadelphia at the end of the 19th century was the same center of the jewelry industry in the USA, as Providence Rhode Island. A number of jewelry shops and workshops have sprung up in downtown Philadelphia. Traditionally family owned, most of these businesses have been run by generations of jewelers. Some of them, however, preferring to work independently, set up their own businesses. Thus, the Weinreich Brothers jewelry company, founded in 1911 in Philadelphia, operated at the same time as H. Weinreich Co Inc. Most likely, these companies were related by family ties.
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Bird wreath circle pin. Aressa for JC Penney. Gold tone, rhinestones. 1970s. JCPenney vintage costume jewelry

JCPenney vintage costume jewelry
The history of JCPenney jewelry trademark began 50 years ago, in 1971. However, the JCPenney department store chain has been known since 1902. Its founder was James Cash Penney Jr. (September 16, 1875 – February 12, 1971) – American businessman and entrepreneur. Penney began his business in partnership with William Henry McManus.
The business was very successful and the company developed rapidly and dynamically. So, already in 1928, at the height of the Great Depression, they owned 1000 department stores, and in 1941, 1600 department stores. Gradually, independent boutiques of famous brands such as Sephora, Nike and Adidas appeared inside JCPenney department stores. Also, the department stores had jewelry boutiques, including Liz Claiborne, which sells jewelry exclusively in JCPenney.
Noteworthy, many jewelry workshops created jewelry for JCPenney. In this case, the marking on such products or tags consisted of two words. For example, “Aressa for JCPenney”. The company also registered its own costume jewelry trademark in 1971. Production of costume jewelry began in the late 1970s and continued until the 2000s. Most notable were button covers created in various designs. Popular in the 1980s, as well as now, button covers replaced brooches or pins, and adorned any clothing, giving it a special look.
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Abstract design pink thermoplastic gold tone clip on earrings. 2.5 cm. 1950s. Claudette vintage costume jewelry

Claudette vintage costume jewelry
The history of vintage jewelry with the Claudette label spans a fairly short period, about a decade. The trademark belonged to the American company Premier Jewelry Co. Inc. based in New York. The first products of this brand appeared in December 1945 and were produced until the mid-1950s. Accordingly, it is quite difficult to find Claudette marked jewelry.
Traditionally, Claudette are handcrafted, exquisite jewelry pieces made of multicolor thermoplastic (synonymous with Bakelite). Also, gold and silver tone alloys and Aurora Borealis rhinestones. Thermoplastic with a special moon glow in various colors and shades is the most characteristic feature of this brand’s jewelry. In addition, the most typical are sets of two or three items – brooches and bracelets, clips and necklaces. The costume jewelry of this brand is highly collectible.
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Leaf design 18 K gold plated pendant. 1980s. Revlon vintage costume jewelry

Revlon vintage costume jewelry

Founded 90 years ago in New York, Revlon Inc is an internationally renowned cosmetics and perfumery company. Its founders, brothers Charles and Joseph Revson, in collaboration with chemist Charles Lachman, began with the production of multi-color nail enamel. Although this was the time of the Great Depression, the company enjoyed great success – already in 1938 it became a multimillion-dollar corporation.
The corporation expanded, and since 1955, the subsidiaries of Revlon Inc. appeared in Delaware, New Jersey, Arizona, Kentucky, Pennsylvania, Florida, California and other states. Also, Revlon branches have appeared in Mexico City, London, Paris, Tokyo and Sydney.
The range of products has expanded incredibly – from manicure products and perfumes, to clothes and even accessories for dolls. Among the thousands of Revlon trademarks, there were six jewellery brands. In particular, Revlon, Little Miss Revlon, Charlie (1992), Unforgettable, Jean Nate and Almay (1993). Noteworthy, all jewelry brands ceased to exist in the early 2000s.
In fact, the company began producing exquisite perfume lockets, perfume bottle brooches in the early 1970s. Very often, such jewelry advertised and promoted brand’s perfumes and cosmetics.
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