Signed AFJ American Fashion Jewels Inc
Founded in South San Francisco, California, American Fashion Jewels, Inc. produced costume jewelry marked “AFJ” for less than a decade, from 1985 till 1994. Noteworthy, the company officially registered AFJ trademark only 13 September 1991.
Traditionally, the craftsmen of this company used gold tone metal alloy, rhinestones, art glass imitating precious stones and multicolor enamel. Also, they signed each decoration with the marking that included an oval frame with three capital letters AFJ enclosed within it.
Noteworthy, there is another company “Amber Fine Jewelry Corp.”, based in New York that labeled their products with the same three letters and operated around the same time. However, the hallmark of this company differs in the shape of the letters and the rectangular frame that encloses those letters.