Kaleidoscope effect

Jewellery kaleidoscope

BJ Beatrix vintage costume jewelry

BJ Beatrix vintage costume jewelry

Christmas bells brooch. Gold tone, rhinestones. 1970s. BJ Beatrix vintage costume jewelry

BJ Beatrix vintage costume jewelry
Nat Sugarman founded The Beatrix jewelry company after the second World War, in 1946. He named it after his sister, Beatrice. At first, the company didn’t mark their decorations, and was not particularly successful. However, all changed in 1965, when Leonard Mundell, the manager of the company became its new owner. Without changing the name, he changed the concept of the company. First of all, he began producing seasonal brooches dedicated to traditional and favorite American holidays. The most popular were, of course, Christmas, Halloween and Easter decorations.
Noteworthy, marking “BJ” or “Beatrix” wasn’t consistent until 1975, but from 1975 to 1977, marking on the back side was constant and mandatory. Traditionally, the designers of the company used gold tone metal, enamel, rhinestones and crystals.
According to Justia Trademarks website, Beatrix Jewelry Company registered several trademarks in 1976 – DUKE, DUCHESS, and HEAVENLY BOUTIQUE. Active for three decades (1946-1977), the company was sold to Treasure Master who only operated until 1983.
Today, included in collector’s guides, signed Beatrix or BJ, this jewelry is collectible.

Shamrock St Patrick's Day brooch pin. Gold tone metal, rhinestones

Shamrock St Patrick’s Day brooch pin. Gold tone metal, rhinestones

Signature

Signature

BJ Beatrix vintage costume jewelry

Angel fairy brooch. Gold tone, rhinestones

Angel fairy brooch. Gold tone, rhinestones

Bear cub pulling Christmas tree brooch pin. Gold tone metal, enamel, rhinestones

Bear cub pulling Christmas tree brooch pin. Gold tone metal, enamel, rhinestones

Bouquet of flowers in a vase brooch. Gold tone, enamel, rhinestones. 1960s

Bouquet of flowers in a vase brooch. Gold tone, enamel, rhinestones. 1960s

Cartoon character mouse brooch. Gold tone Jewelry alloy, enamel. 3.4 cm. 1980s

Cartoon character mouse brooch. Gold tone Jewelry alloy, enamel. 3.4 cm. 1980s

Christmas Holly Brooch Pin. Gold tone metal, multicolor rhinestones

Christmas Holly Brooch Pin. Gold tone metal, multicolor rhinestones

Clover brooch pin. Gold tone textured metal, enamel, rhinestones

Clover brooch pin. Gold tone textured metal, enamel, rhinestones

Crescent brooch pin. Gold tone jewelry alloy, enamel, rhinestones. 5 cm. 1960s

Crescent brooch pin. Gold tone jewelry alloy, enamel, rhinestones. 5 cm. 1960s

Decorated Christmas tree brooch. Gold tone, enamel

Decorated Christmas tree brooch. Gold tone, enamel

Duck in a top hat with a cane and flower brooch. Jewelry alloy, enamel, Swarovski crystals. 4.5 cm. 1960s

Duck in a top hat with a cane and flower brooch. Jewelry alloy, enamel, Swarovski crystals. 4.5 cm. 1960s

Easter bunny brooch pin. Gold tone, enamel, faux pearl. BJ signed

Easter bunny brooch pin. Gold tone, enamel, faux pearl. BJ signed

Enamel Candle brooch pin. Gold tone metal, rhinestone

Enamel Candle brooch pin. Gold tone metal, rhinestone

Feather leaf brooch pin. Silver tone jewelry alloy, rhinestones. 4.5 cm. 1960s

Feather leaf brooch pin. Silver tone jewelry alloy, rhinestones. 4.5 cm. 1960s

Filigree Christmas bell of silver tone, rhinestones

Filigree Christmas bell of silver tone, rhinestones

Flower brooch. Gold tone metal, rhinestones, crystals, glass cabochons. 7 cm. 1980s

Flower brooch. Gold tone metal, rhinestones, crystals, glass cabochons. 7 cm. 1980s

Hanging Christmas tree ornaments. Gold tone, rhinestones

Hanging Christmas tree ornaments. Gold tone, rhinestones

Holy plant Christmas brooch pin, gold tone metal, enamel

Holy plant Christmas brooch pin, gold tone metal, enamel

Leprechaun with pipe wiggly eyes brooch p. Gold tone alloy, enamel

Leprechaun with pipe wiggly eyes brooch p. Gold tone alloy, enamel

Owl on the Moon brooch pin. Blue enamel, rhinestone, gold tone

Owl on the Moon brooch pin. Blue enamel, rhinestone, gold tone

Poinsettia Bow brooch pin. Gold tone, rhinestone

Poinsettia Bow brooch pin. Gold tone, rhinestone

Red flower brooch. Jewelry alloy, green and red enamel, Swarovski crystals. 5.5 cm. 1970s

Red flower brooch. Jewelry alloy, green and red enamel, Swarovski crystals. 5.5 cm. 1970s

Scarecrow Christmas brooch. Silver tone textured metal, enamel, glass beads

Scarecrow Christmas brooch. Silver tone textured metal, enamel, glass beads

Serpent shaped gold tone brooch pin. 7.5 cm. 1980s

Serpent shaped gold tone brooch pin. 7.5 cm. 1980s

Signature

Signature

Skating Santa enameled brooch pin. 1970s

Skating Santa enameled brooch pin. 1970s

Textured gold tone Christmas brooch

Textured gold tone Christmas brooch

Two Reindeers Bow Holly Christmas Tree Pin of gold tone, rhinestones

Two Reindeers Bow Holly Christmas Tree Pin of gold tone, rhinestones

X-mas bells pin. Gold tone metal alloy, enamel, rhinestones

X-mas bells pin. Gold tone metal alloy, enamel, rhinestones

X-mas tree with Santa pin brooch. Gold tone metal alloy, enamel, rhinestones

X-mas tree with Santa pin brooch. Gold tone metal alloy, enamel, rhinestones