BJ Beatrix vintage costume jewelry

BJ Beatrix vintage costume jewelry
Christmas bells brooch. Gold tone, rhinestones. 1970s. BJ Beatrix vintage costume jewelry

BJ Beatrix vintage costume jewelry
Nat Sugarman founded The Beatrix jewelry company after the second World War, in 1946. He named it after his sister, Beatrice. At first, the company didn’t mark their decorations, and was not particularly successful. However, all changed in 1965, when Leonard Mundell, the manager of the company became its new owner. Without changing the name, he changed the concept of the company. First of all, he began producing seasonal brooches dedicated to traditional and favorite American holidays. The most popular were, of course, Christmas, Halloween and Easter decorations.
Noteworthy, marking “BJ” or “Beatrix” wasn’t consistent until 1975, but from 1975 to 1977, marking on the back side was constant and mandatory. Traditionally, the designers of the company used gold tone metal, enamel, rhinestones and crystals.
According to Justia Trademarks website, Beatrix Jewelry Company registered several trademarks in 1976 – DUKE, DUCHESS, and HEAVENLY BOUTIQUE. Active for three decades (1946-1977), the company was sold to Treasure Master who only operated until 1983.
Today, included in collector’s guides, signed Beatrix or BJ, this jewelry is collectible.

Shamrock St Patrick's Day brooch pin. Gold tone metal, rhinestones
Shamrock St Patrick’s Day brooch pin. Gold tone metal, rhinestones
Signature
Signature
Trademark
Rhode Island jewelry corporation

BJ Beatrix vintage costume jewelry

Angel fairy brooch. Gold tone, rhinestones
Angel fairy brooch. Gold tone, rhinestones
Bear cub pulling Christmas tree brooch pin. Gold tone metal, enamel, rhinestones
Bear cub pulling Christmas tree brooch pin. Gold tone metal, enamel, rhinestones
Bouquet of flowers in a vase brooch. Gold tone, enamel, rhinestones. 1960s
Bouquet of flowers in a vase brooch. Gold tone, enamel, rhinestones. 1960s
Cartoon character mouse brooch. Gold tone Jewelry alloy, enamel. 3.4 cm. 1980s
Cartoon character mouse brooch. Gold tone Jewelry alloy, enamel. 3.4 cm. 1980s
Christmas Holly Brooch Pin. Gold tone metal, multicolor rhinestones
Christmas Holly Brooch Pin. Gold tone metal, multicolor rhinestones
Clover brooch pin. Gold tone textured metal, enamel, rhinestones
Clover brooch pin. Gold tone textured metal, enamel, rhinestones
Crescent brooch pin. Gold tone jewelry alloy, enamel, rhinestones. 5 cm. 1960s
Crescent brooch pin. Gold tone jewelry alloy, enamel, rhinestones. 5 cm. 1960s
Decorated Christmas tree brooch. Gold tone, enamel
Decorated Christmas tree brooch. Gold tone, enamel
Duck in a top hat with a cane and flower brooch. Jewelry alloy, enamel, Swarovski crystals. 4.5 cm. 1960s
Duck in a top hat with a cane and flower brooch. Jewelry alloy, enamel, Swarovski crystals. 4.5 cm. 1960s
Easter bunny brooch pin. Gold tone, enamel, faux pearl. BJ signed
Easter bunny brooch pin. Gold tone, enamel, faux pearl. BJ signed
Enamel Candle brooch pin. Gold tone metal, rhinestone
Enamel Candle brooch pin. Gold tone metal, rhinestone
Feather leaf brooch pin. Silver tone jewelry alloy, rhinestones. 4.5 cm. 1960s
Feather leaf brooch pin. Silver tone jewelry alloy, rhinestones. 4.5 cm. 1960s
Filigree Christmas bell of silver tone, rhinestones
Filigree Christmas bell of silver tone, rhinestones
Flower brooch. Gold tone metal, rhinestones, crystals, glass cabochons. 7 cm. 1980s
Flower brooch. Gold tone metal, rhinestones, crystals, glass cabochons. 7 cm. 1980s
Hanging Christmas tree ornaments. Gold tone, rhinestones
Hanging Christmas tree ornaments. Gold tone, rhinestones
Holy plant Christmas brooch pin, gold tone metal, enamel
Holy plant Christmas brooch pin, gold tone metal, enamel
Leprechaun with pipe wiggly eyes brooch p. Gold tone alloy, enamel
Leprechaun with pipe wiggly eyes brooch p. Gold tone alloy, enamel
Owl on the Moon brooch pin. Blue enamel, rhinestone, gold tone
Owl on the Moon brooch pin. Blue enamel, rhinestone, gold tone
Poinsettia Bow brooch pin. Gold tone, rhinestone
Poinsettia Bow brooch pin. Gold tone, rhinestone
Red flower brooch. Jewelry alloy, green and red enamel, Swarovski crystals. 5.5 cm. 1970s
Red flower brooch. Jewelry alloy, green and red enamel, Swarovski crystals. 5.5 cm. 1970s
Scarecrow Christmas brooch. Silver tone textured metal, enamel, glass beads
Scarecrow Christmas brooch. Silver tone textured metal, enamel, glass beads
Serpent shaped gold tone brooch pin. 7.5 cm. 1980s
Serpent shaped gold tone brooch pin. 7.5 cm. 1980s
Signature
Signature
Skating Santa enameled brooch pin. 1970s
Skating Santa enameled brooch pin. 1970s
Textured gold tone Christmas brooch
Textured gold tone Christmas brooch
Two Reindeers Bow Holly Christmas Tree Pin of gold tone, rhinestones
Two Reindeers Bow Holly Christmas Tree Pin of gold tone, rhinestones
X-mas bells pin. Gold tone metal alloy, enamel, rhinestones
X-mas bells pin. Gold tone metal alloy, enamel, rhinestones
X-mas tree with Santa pin brooch. Gold tone metal alloy, enamel, rhinestones
X-mas tree with Santa pin brooch. Gold tone metal alloy, enamel, rhinestones
Signature
Maker’s mark
1959 patent by Beatrix Jewelry Co
1959 patent by Beatrix Jewelry Co

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