Beautiful vintage – Reinad costume jewelry

Beautiful vintage – Reinad costume jewelry
The origins of the Reinad date back to 1922, when the company worked exclusively with jewelry for the clothing brands. In particular, Chanel Novelty Co., when Reinad made jewelry in the spring of 1941. In fact, all decorations of the American brand Reinad are very rare!
At the end of 1941, Reinad Novelty Co., Inc. launched a line of its own jewelry under the brand REINAD. But for many years, they still produced decorations for leading fashion houses and jewelry companies. Among them such names as: Boucher, Hattie Carnegie, and Eisenberg Ice.
In his book “Costume Jewelry : A Practical Handbook and Value Guide” (1997), Fred Rezazadeh gave a useful advice. “If you see jewelry from Reinad jewelry that you like, try to buy it, because you will not have a second chance.”

All the 1940s and early 50s, while Chanel lived in Switzerland and her fashion house was closed, the Chanel didn’t produce its jewelry. However, on the vintage jewelery market, you can sometimes see enamel brooches, mostly dated 1941, with the signature Chanel. In fact, these jewels were the products of the American company Chanel Novelty Company, against which Chanel filed a lawsuit and forced it to change the name to Reinad Novelty Company.
Nowadays, decorations of that time with a “controversial” marking, not being original creations of the House of CHANEL, still have an undeniable value in the eyes of collectors. Undoubtedly, they embody a significant and turbulent time in the history of CHANEL.

Beautiful vintage – Reinad costume jewelry