Beautiful vintage – Reinad costume jewelry
Reinad costume jewelry
The history of the Reinad 5th Avenue jewelry trademark began in 1949, headquartered at 256 W. 38th St. New York 18, NY. According to sources, the company created jewelry for other companies even much earlier, since 1920s. Among these companies were Boucher, Hattie Carnegie, and Eisenberg Ice.
Also, at the end of 1941 Chanel Novelty Co. launched its jewelry line with REINAD.
In his book “Costume Jewelry : A Practical Handbook and Value Guide” (1997), Fred Rezazadeh gave a useful advice. “If you see Reinad jewelry, try to buy it, because you will not have a second chance.”
In the late 1940s and early 50s, while Chanel lived in Switzerland, her fashion house was inactive, and the Chanel didn’t produce jewelry. However, on the vintage jewelry market, you can sometimes see enameled brooches, mostly dated 1940s, with Chanel mark. In fact, these jewels were the products of the US firm Chanel Novelty Co. Noteworthy, Chanel filed a lawsuit against it and forced it to change the name to Reinad Novelty Company.
Nowadays, decorations of that time with a “controversial” marking, not being original creations of the House of CHANEL, still have an undeniable value in the eyes of collectors. Undoubtedly, they embody a significant and turbulent time in the history of CHANEL.