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Beautiful vintage – Reinad costume jewelry

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Beautiful vintage - Reinad costume jewelry. Chinese opera singer face, mask brooch. Clear and red rhinestones, silver tone metal

Chinese opera singer face, mask brooch. Clear and red rhinestones, silver tone metal. Reinad costume jewelry

Reinad costume jewelry
The history of the Reinad 5th Avenue jewelry trademark began in 1949, headquartered at 256 W. 38th St. New York 18, NY. According to sources, the company created jewelry for other companies even much earlier, since 1920s. Among these companies were Boucher, Hattie Carnegie, and Eisenberg Ice.
Also, at the end of 1941 Chanel Novelty Co. launched its jewelry line with REINAD.

In his book “Costume Jewelry : A Practical Handbook and Value Guide” (1997), Fred Rezazadeh gave a useful advice. “If you see Reinad jewelry, try to buy it, because you will not have a second chance.”
In the late 1940s and early 50s, while Chanel lived in Switzerland, her fashion house was inactive, and the Chanel didn’t produce jewelry. However, on the vintage jewelry market, you can sometimes see enameled brooches, mostly dated 1940s, with Chanel mark. In fact, these jewels were the products of the US firm Chanel Novelty Co. Noteworthy, Chanel filed a lawsuit against it and forced it to change the name to Reinad Novelty Company.

Reinad costume jewelry

Gold griffon large brooch decorated with clear crystal brilliants

Nowadays, decorations of that time with a “controversial” marking, not being original creations of the House of CHANEL, still have an undeniable value in the eyes of collectors. Undoubtedly, they embody a significant and turbulent time in the history of CHANEL.

Chanel Novelty marking

Chanel Novelty marking

Signature

Maker’s mark

Reinad costume jewelry

Asian Prince encircled with rhinestones brooch-pin

Asian Prince encircled with rhinestones brooch-pin

Balanese Princess brooch. Gold tone, emerald rhinestones

Balinese Princess brooch. Gold tone, emerald rhinestones

Beautiful swan brooch. Pinkey amber colored faceted crystal rhinestone, eye - amber cabochon

Swan brooch. Pinkey amber colored faceted crystal rhinestone, eye – amber cabochon

Dragonfly brooch. Gold tone metal, rhinestones

Dragonfly brooch. Gold tone, rhinestones

Flamingobrooch pin. Silver tone metal, rhinestones

Flamingo brooch pin. Silver tone metal, rhinestones

Flower brooch. Art glass, crystals, jewelry alloy, gilding. 1940s

Flower brooch. Art glass, crystals, gilding. 1940s

Flower brooch. Jewelry alloy, rhinestones, gold plated. 11.5 cm

Flower brooch. Rhinestones, gold plated. 11.5 cm

Flower brooch. Silver tone metal, blue glass moonstones, rhinestone

Moonstone blue Flower brooch. Silver tone, blue glass moonstones, rhinestone

Flower vintage brooch. Metal, enamel, cabochons, crystals. 8.5 cm

Flower brooch. Metal, enamel, cabochons, crystals. 8.5 cm

Heraldic brooch-order. 6 cm. Made of high-quality metal alloy of gold color, colored enamel

Heraldic brooch-order. 6 cm. Gold tone, enamel

Milk glass and rhinestone clip earrings

Milk glass and rhinestone clip earrings

Octopus like amber glass and rhinestone brooch

Octopus like amber glass and rhinestone brooch

Sceptron Art Deco bowtie brooch. Sterling silver, sapphire blue and clear rhinestones. 1944

Art Deco bowtie brooch. Sterling silver, sapphire blue and clear rhinestones. 1944

Swan brooch. Gold tone, enamel, citrine, clear crystals. 1940s

Swan brooch. Gold tone, enamel, citrine, clear crystals. 1940s

Swirl clip brooch, 1930s. Rhodium plated, pave diamanté rhinestones and emerald green color baguettes

Swirl clip brooch, 1930s. Rhodium plated, pave diamanté rhinestones and emerald green color baguettes

Unicorn brooch. Gold tone metal, sapphire blue cabochons, rhinestones

Unicorn brooch. Gold tone, sapphire blue cabochons, rhinestones

Unique gold tone metal Coin brooch

Gold tone Coin brooch

Vintage dress clip. Rhinestone, faux pearl

Vintage dress clip. Rhinestone, faux pearl

Reinad signature

Maker’s mark

1948 jewelry ad

1948 ad

1950s Trademark

1950s Trademark