Amway Artistry vintage costume jewelry

Holly leaves and berries pewter tone brooch. 1978. Amway Artistry vintage costume jewelry

Amway Artistry vintage costume jewelry
American Way, or Amway Corporation began its history in 1959, founded by Jay Van Andel and Richard DeVos in Michigan. Among 538 trademarks owned by Amway Corporation (since 1962), only three trademarks produced costume jewelry – Amway (1978-2001), Artistry (1978-2000) and Natural Accents (1998-2007). Also, there was “Peter Island” company which produced key chains, pins and buttons. Noteworthy, only “Natural accents” produced jewelry with the use of precious metals, semi-precious stones, coral and pearls.
Branded Amway, or Artistry (its division) costume jewelry appeared fifty years ago, in the 1970s. However, in 2001 the status of these trademarks changed to “cancelled”. Traditionally, this is a simple handcrafted geometric, heart or floral design, and with the use of metal alloys of gold, pewter or silver tone. Sometimes company’s craftsmen used silvering and gold plating, as well as rhinestones, faux pearls, art glass and enamel.