Holly leaves and berries pewter tone brooch. 1978. Amway Artistry vintage costume jewelry
Amway Artistry vintage costume jewelry
American Way, or Amway Corporation began its history in 1959, founded by Jay Van Andel and Richard DeVos in Michigan. Among 538 trademarks owned by Amway Corporation (since 1962), only three trademarks produced costume jewelry – Amway (1978-2001), Artistry (1978-2000) and Natural Accents (1998-2007). Also, there was “Peter Island” company which produced key chains, pins and buttons. Noteworthy, only “Natural accents” produced jewelry with the use of precious metals, semi-precious stones, coral and pearls.
Branded Amway, or Artistry (its division) costume jewelry appeared fifty years ago, in the 1970s. However, in 2001 the status of these trademarks changed to “cancelled”. Traditionally, this is a simple handcrafted geometric, heart or floral design, and with the use of metal alloys of gold, pewter or silver tone. Sometimes company’s craftsmen used silvering and gold plating, as well as rhinestones, faux pearls, art glass and enamel.
Abalone shell silver tone butterfly pendantSignature
Amway Artistry vintage costume jewelry
12 K gold filled cufflinks. 1970sAmethyst and crystal goldtone necklaceGeometric design Artistry pendant. Gold and silver tone metal alloy. 1987Black Enamel Striped Goldtone Teardrop Post Earrings1980 Amway signatureBonsai Tree With brooch. Opaque marble cabochon, gold toneButterfly lapel pin. Silver tone metal, enamelCameo locket pendant with perfume glace insertsDamascene flowers and leaves gold tone pendantDD pin. 10 K gold plated, seed pearls, hallmarked Amway on the frontArtistry signatureDouble leaf textured gold tone broochDuck pendant. Green glass cabochon, gold tone metal. 1980Filigree design flower pendant and dangling earrings. Silver tone metal, black plasticGlass Bell Flower gold plated pendantGold tone loop pierced earringsLlily pad necklace and stud earrings. Gold plated metal alloy, crystal. 1980sSignatureMixed metals gold tone heart pendantStar gold tone pendantStick brooch of gold tone. 1970sSwirl design gold tone clip on earringsArtistry jewelry by Amwayvelvet bagSignature
