American vintage – Emmons costume jewellery

American vintage – Emmons costume jewellery
The history of Emmons Jewelers Inc. began in 1949 in Newark, New York. Charles H. Stewart, its founder, named his company after his wife Caroline Emmons Stewart.
All Emmons jewellery has a very high standard, always a rich texture and chic design. Considered to be quite rare, Emmons jewelry has never been “consumer goods” sold in supermarkets, department stores, or sent by mail. Instead, for the distribution of his jewelry Stewarts came up with a unique scheme. In particular, to become the happy owner of such jewelry was possible only at a special “jewelry” party. That’s why it’s almost impossible to find Emmons posters. Besides, Emmons Jewelry did not need any advertising.
From 1949 until 1955, Emmons jewelers marked their products with “Emmons” and a copyright sign next to it. Also, the company used the marks – EMJ, Emmolite, Ce. However, at some point, the Stuarts chose to hang paper labels instead of stamping.

Noteworthy, in November 1949, Charles Stewart founded a subsidiary company – Sarah Coventry, and began producing jewelry mostly under this brand. Accordingly, Emmons jewellery is quite rare at present. Jewelry marked Emmons ceased to be produced in 1981.

American vintage – Emmons costume jewellery