Kaleidoscope effect

Jewellery kaleidoscope

American vintage – Emmons costume jewellery

Floral motif brooch. Jewellery alloy, Swarovski crystals. 7.5 cm. American vintage - Emmons costume jewellery

Floral motif brooch. Jewellery alloy, Swarovski crystals. 7.5 cm. American vintage – Emmons costume jewellery

American vintage – Emmons costume jewellery
The company Emmons Jewelers Inc. appeared in 1949. Charles Stewart, its founder, named his company Emmons after his wife Caroline Emmons Stewart.
All Emmons jewelery has a very high standard, always a rich texture and chic design.
Considered to be quite rare, Emmons jewelry has never been “consumer goods” sold in supermarkets, department stores, or sent by mail. Instead, for the distribution of his jewelry Stewarts came up with a unique scheme. In particular, to become the happy owner of such jewelry was possible only at a special “jewelry” party. By the way, that’s why it’s almost impossible to find Emmons posters. Emmons Jewelry did not need any advertising.

Emmons costume jewellery

Double heart Vintage brooch. Jewellery alloy, artificial pearls, amethyst imitation, crystals, rhinestones. 3.8 cm x 3 cm. Emmons costume jewellery

From 1949 until 1955, Emmons jewelers marked their products with Emmons, then a copyright sign appeared on the stamp next to the brand name. In addition, the company used the marks – EMJ, Emmolite, Ce. However, at some point, the Stuarts chose not to brand their jewelry decorations, but to hang paper labels on them. Of course, paper labels were lost or simply thrown away.

Noteworthy, in November 1949, Charles Stewart registered a subsidiary company – Sarah Coventry, and began producing jewelry mostly under this brand. Accordingly, Emmons jewelery is quite rare at present. Jewelry marked Emmons ceased to be produced in early 1981.

American vintage – Emmons costume jewellery