Alien beauty Sasha Pivovarova
If ten years ago someone had told Sasha Pivovarova, simple Muscovite, that her name would be known all over the world, she wouldn’t probably have believed. She never dreamed of becoming a model. She wanted to become a painter and after school entered the Department of Art History of the Russian Humanitarian University. Alexandra Pivovarova fell in love with the artist and photographer Igor Vishnyakov. He convinced her that she is beautiful, and just made for the podium. Then he had to convince modeling agencies. The photographer decided not to waste time, having sent his favorite photos to the best-known New York modeling agency IMG. And after only two weeks, 20-year-old Sasha Pivovarova has opened the Prada show at Fashion Week in Milan in 2005. Six consecutive seasons (unprecedented!) she was the face of the Italian brand. All advertising campaigns, demonstrations and activities of the brand – nothing passes without her.
Today Sasha is 30. She is called the “extraterrestrial” – for unconventional beauty, and she is called “Russian Kate Moss.” And she, just as Kate won all the vertices that one could conquer in the modeling business. The portfolio includes shows of the most famous fashion houses. Her face adorned leading glossy magazines of the world. Cosmetic brands are lining up to get her face in their campaign – Giorgio Armani, Olay, Tiffany, Biotherm, whose sales have doubled since Sasha’s face appeared in advertising of cosmetics. Life of supermodel has also changed – in 2009, Alexandra married the photographer Igor Vishnyakov, and three years ago they had a wonderful girl Mia.
Fame has not spoiled Pivovarova – she remains the same as she was – a modest, sincere and natural. Supermodel does not smoke and does not drink alcohol. Adheres to vegetarianism and of all beverages she prefers Chinese green tea. Engaged in kung fu and still is interested in painting, dreaming someday to open her own gallery in New York – the best, in her opinion, city on Earth and her second home. The first major step towards the recognition of artistic talent Sasha has done when illustrated books of Karl Lagerfeld and Miuccia Prada.
When she is called an icon of style, Sasha smiles: “My style is very eclectic. I like graphics and multi-layered tissue forms, bright colors. My favorite accessory – a hat, so I have a huge collection of hats.” Sasha prefers to buy clothes in the boutiques of Prada, Yamamoto, Marc Jacobs, Chanel and Chloé, loves the brand Jan Batista Valli and Rick Owens.
However, the key word that characterizes the style of Sasha Pivovarova – still not a hat, and layering. Topped with a knitted sweater vest or a veil, she is not on the podium, but on the streets. Even though on the street she looks like she was gone from the fashion catwalks.