Sarah Coventry costume jewelry

Sarah Coventry costume jewelry
The history of Newark New York state based jewelry company Sarah Coventry Inc. began in 1949. The company’s founder, Lyman K. Stuart named it in honor of his granddaughter Sarah. Noteworthy, the company became the oldest direct selling jewelry company in the world.
In addition to Sarah Coventry, Lyman K. Stuart owned no less famous jewelry company “Emmons”. Stuart named it in honor of his wife Caroline Emmons. Both companies created costume jewelry collaborating with other companies.

Alongside with costume jewelry for women, Sarah Coventry made jewelry for men: tie pins and cufflinks. High quality handcrafted in 1960 -1970s Coventry jewelry prices were comparable to Trifari and Coro. Unfortunately, in 1981, Stuart filed for bankruptcy, and in the mid-1980s, a Canadian company bought Coventry.

Never sold in stores, Coventry costume jewelry was promoted only at the special “fashion” parties organized by the representatives of the brand. The company gave a lifetime warranty on their jewelry, while the owner had to just pay the postage.

Noteworthy, Coventry marks include: “SC”, “Sarah Cov.”, “Sarah”, “SaC”, and “Coventry”, but a copyright symbol not always accompanied the mark.

Sarah Coventry costume jewelry