Rene Boivin jewellery
Rene Boivin Jewellery House may not be as famous as Tiffany, Cartier, Bulgari and Boucheron. However, the work of Rene Boivin is a whole chapter in the history of jewelry, bright and beautiful. But popularity – matter thin and capricious, not everything that is on everyone’s lips, certainly the best. Some things are initially created for connoisseurs and dedicated. So, many of their works are made on individual projects for specific customers and clients. French jewelry house Rene Boivin lasted for about a century, from 1890 to the 90s of the last century. Rene himself (1864-1917) was a hereditary jeweler, studied from his father, silversmith.
In 1893 Rene Boivin married Jeanne Poiret, older sister of Paul Poiret, who became one of the most famous and influential fashion designers of Paris. Jeanne Boivin became the first woman major jewelry designer in the XX century. The couple was ambitious, hard-working, and worked together well. Thanks to family connections Renee quickly got into the world of high fashion, found his client. Decoration by Rene Boivin acquired its trademark features, becoming elegant, rich, and sophisticated. Their designs are innovative and bold, they absorb all avant-garde trends of the time – Cubism, Art Deco.
After the death of Rene, his widow, Jeanne Boivin decided to assume control of the firm. Together with her daughter Germaine Boivin and a very talented designer Juliette Moutard they moved to a more prestigious place (avenue de l’Opera), where they worked together for forty years. Another very gifted designer, Suzanne Belperron, worked with the house Boivin from 1921 to 1932, then founded her own business.
Probably, especially known works by Rene Boivin were those created in 30s and 40s of the last century. The same starfish – a kind of calling card of Rene Boivin jewellery, a chameleon that could change the color by pressing the lever, then the natural motifs – all these wonderful flowers and leaves, inspired by animals and nature.
Jeanne died in 1959, the house was taken over by Louis Girard, who continued the line laid by the same designers, and jewelry produced on the old projects, slightly updating them, depending on the fashion.
In April 1991, the Rene Boivin house was purchased by Asprey Group. The House still created excellent decoration, again going back to some older models, work was done in the same Paris studio.
Then the Asprey Group was bought by a brother of the Sultan of Brunei, Prince Yefri Bolkiah. This transaction affected the house Rene Boivin in not the best way. In the end, after a series of unsuccessful changes, house Rene Boivin ceased to exist.