Reja costume jewellery
The company was founded in New York City by the designer – jeweler Solomon Finkelstein in 1939. Initially, a small but promising brand was named Deja Costume Jewelry Inc., but later, in January 1941, the creators had to change the name to Reja. Solomon Finkelstein was not only the owner of Reja, but the main designer. All jewelry pieces were made mostly by hand, in small batches, and only for sale at retail. Therefore, so little jewelry of the brand have survived. In the production of jewelry was actively used rhinestone to simulate diamonds, moonstones and crystals of very high quality. One of the most popular considered series of enamel berries and birds made both in silver, and on the basis of jewelry alloys. A short, but colorful history of Reja brand ended in 1953, leaving us to remember Reja costume jewellery masterpieces.
Court Jester, Reja 1945
Manufacturer Reja Inc.
designer – jeweler Solomon Finkelstein
Set made up of gold plated sterling brooch and screwback earrings with red enameled mouth, green and pink stones and rhinestones, depicting the head of a jester on a stilt. The name “Court Jester” was used in an article that appeared in WWD, 10th August 1945, in which Reja’s fall 1945 collection was praised thus: “Particularly striking are the court jesters on long thin stilts. According to the manufacturer of the brooches – of which there were two versions: a front and a profile view – they should be worn together”.