Juliana Vintage jewellery
Juliana Vintage jewellery, presented by the company “Delizza & Elster” (abbreviated in catalogs D & E) has appeared in about 40s of the last century and lasted until 1990. Very quickly, the company has become a major manufacturer of costume jewelry in America, has signed contracts with 800 customers in the US and abroad. Their customers were such famous brands as: Weiss, Alice Caviness, Ballet, Celebrity, Hobe, Hattie Carnegie, Kenneth J. Lane, Kramer, Karu. In addition to the decorations, which were produced for wholesale customers, in 1953 the company released a line of jewelry that has been very popular to this day. This line is not marked, despite the huge demand, because sale was carried out through major central stores of America, who wanted to see on the tags and labels only their names.
Beautiful creation from the company De Lizza & Elster (Juliana). The set consists of brooch and clips, produced at the end of the 70s of the last century. As almost all decorations from D & E, it has a complex, multilevel structure. Brooch – a leaf, a slightly convex shape, decorated on two levels. Clips also have the shape of a leaf with a voluminous top and a flower design. Color of crystals – smokey, extraordinarily charming. Crystals sparkle beautifully in the light.
Set ‘Blue crown’ – brooch and clips. Decorated with rhinestones in different sizes. Rhinestones of gentle blue colors give a set of femininity and Aurora Borealis crystals with pink and blue hues add shine. Brooch made in the form of crown, decorated with crystal flowers, the same is repeated in the flower clips. Jewellery catalog of De Lizza & Elster company. Metal is rhodium-plated.
Beautiful set of a flower brooch and clips made of deep blue crystal of Marquis cut. These wonderful crystals – Austrian crystal stones coated with stunning Aurora Вorealis. The center of flower brooch – a large golden brown crystal. In the lower tier of brooch 3 rows of tightly adjacent to each other crystals having a slightly convex shape. The bottom row of brown rhinestones and the other two colors – citrine. The clips of the lower tier of the color of citrine crystals. The basis of this set of jewelry is from gold-tone metal. Set of the ’60s of the last century, a great example of De Lizza & Elster jewelry company.
Apparently it was quite an effort to conduct many negotiations and in 1967 it was decided to give the go-ahead for the creation of a name for this line of jewelry – “Juliana”. This name lasted a few years, and became a name very popular among collectors of vintage jewelry. Markings on the ornaments themselves are not found, but the name “Juliana” was written on a separate carton label, which is usually up to the present day has not been preserved.
Among collectors, there are disputes over whether to refer to a brand “Juliana” decorations that were made by “De Lizza & Elster” before, during and after the appearance of the name “Juliana”. Mr. De Lizza wanted his decorations to be known as “De Lizza & Elster”, but the name “Juliana” is a well-known and popular among collectors. By law, these ornaments are among the most popular on the market for vintage jewelry. Their cost can go up to several thousand dollars.
Many sellers are confused, and I hope not intentionally, and sell under the D & E literally everything that glitters. By the way there have been cases when more rare and expensive jewelry (Chanel, Schiaparelli) were sold as a jewelry D & E. There are several features, which can distinguish the authenticity of these articles. But it’s a professional secret! And of course catalogs, and private collections kindly give us an opportunity to assert the authenticity of the jewelry. Still alive, Frank De Lizza (son of the founder) often inspects these collections.