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Danecraft vintage costume jewellery

Brooch vintage golden color with a beautiful peaceful plot. Leo, lamb, rabbit and pigeon. Danecraft vintage costume jewellery

Brooch vintage golden color with a beautiful peaceful plot. Leo, lamb, rabbit and pigeon. Danecraft vintage costume jewellery

Danecraft vintage costume jewellery
Officially founded in 1934 and located in Providence, Rhode Island, Danecraft company originates from the famous manufacturer of jewelry “Primavera” – a goldsmith from Pescara, Italy. The creator of the company – Italian jeweler Victor Primavera, a descendant of an old family, which previously produced jewelry under the brand “Primavera” for noble families in Italy. By the way, Italian word “Primavera” means “spring”. Meanwhile, “Primavera” was well known for manufacture of the jewelry for the royal and very wealthy families. Primavera workshops existed until 1910, then Victor Primavera emigrated to the United States, where he created jewellery well-known to us under the name of Danecraft, still existing company.

Beautiful brooch Angel. Danecraft jewellery

Beautiful brooch Angel. Danecraft vintage costume jewellery

Victor Primavera settled in Providence, the capital of Rhode Island, which is also the center of the American jewelry industry. He renamed the Company into “Danecraft”, and this name existed until his death in 1977. After that, new managers renamed the company to «Felch-Wehr». However, today, the Primavera family privately owns the company, while Victor II heads the Board of Directors. The youngest Victor Primavera, became chief executive officer and the daughter Gale – vice-president of administration.

Noteworthy, masters of the company «Danecraft» still work manually, allowing themselves to perform on machines only the most vile and painstaking operation. Since its inception, the company specializes in the production of high quality sterling silver and gold-plated, pearl jewelry and stylish jewelry of beads and all kinds of scrap materials.

Meanwhile, his preference to Danish craft in jewelry Victor Primavera designated in the name of the company – «Danecraft» in the 1930-ies. It sounds like a tribute to the Danish and Scandinavian craftsmanship in general. And it is clear why the most popular motifs of the famous brand are Scandinavian floral theme, drawings and designs taken from nature.

Traditionally, Danecraft is original, humorous and fun decoration that can cheer us up every day. In particular, brooches, earrings in the form of charming kittens, dogs, miniature men, amazing flowers, garden, fairy and household plots. And another line of «Danecraft» – a variety of elegant jewelry – luxury necklaces, rings and bracelets. Hands of skilled craftsmen imitate stylized masterpieces of antiques.

Danecraft vintage costume jewellery

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